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18 th October 2012

18 th October 2012. Making a PR Splash at Mobile World Congress. Agenda. Dianne Canham, éclat Marketing – Introduction Peggy Anne Salz, Author and Analyst, Founder MobileGroove Justin Springham, Managing Editor, Mobile World Congress Daily Q & A Close by éclat Marketing.

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18 th October 2012

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  1. 18th October 2012 Making a PR Splash at Mobile World Congress

  2. Agenda • Dianne Canham, éclat Marketing – Introduction • Peggy Anne Salz, Author and Analyst, Founder MobileGroove • Justin Springham, Managing Editor, Mobile World Congress Daily • Q & A • Close by éclat Marketing

  3. About éclat Marketing • Technology PR Agency • Formed in 1998 to support technology companies entering the European market • Founding Member of Newshound PR - Agency Network • US Office: opened December 2011 • Fees linked to results

  4. Experience in Mobile market

  5. PR Planning • What Are Your Strategic Goals? • What is your starting point? • Be Clear What you Want to Achieve • Arrange interviews for executives at show • Drive traffic to stand • Getting coverage at the show • News Agenda: • What stories • What audience • Deadlines for previews • How newsworthy • How to communicate

  6. Develop Communications Strategy • Pre MWC Media tour • Briefings on stand • Media party • Survey • Operator endorsements • Press release • Video news story

  7. éclat In Action The Company A mobile app monetisation exchange enabling publishers to maximise the ROI from placement of in-app ads in global ad networks. PR Goals Organise introductory media/analyst tour in November and follow up briefings in Jan/Feb Focus on issue of how developers can make money Develop/sell in opinion article Launch new platform capabilities at show Strategy inneractive • Build brand awareness of inneractive as a pioneer and leader in the mobile advertising market place • Position inneractive spokespeople as industry experts on issues relating to mobile advertising/app monetisation • Generate coverage for Inneractive in key media, blogs and analyst reports

  8. PBR (Payment by Results) Goals vs Achievements “I would like to personally thank you and the éclat Marketing team for your devotion and hard work in helping us getting our message and positioning across. Through our relationship, we always found your insights and inputs valuable and professional. You led our media and analysts relations before, during and after Mobile World Congress 2012, helping making it a major success for us. It was a pleasure working with you and your team and we always felt you were doing your utmost to help us achieve our goals. You are a true partner. Looking forward to working with you in the future.” Itay Gadot, VP Marketing inneractive

  9. Mobile World Congress 2013 • Thank you for your time • Q & A

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