BROADBEAN:Exploiting Job Boards Stephen Barnhurst, Sales Director
HINTS & TIPS: • There is more than just one Social channel you should be searching on! • Use free channels to maximise the value of your marketing spend. • Report on the effectiveness of each channel using our Search report. SEARCH FOR CANDIDATES
As of Tuesday 27th May 2014… 34% % of successful hires that come from a Job Search Engine – Source: Silk Road
Post to Paid Job Boards / Free Boards / Social Channels / Own Company website • Manage Costs / Quota / Budget • Source Track all response to report accurate ROI • DRIVE EFFICIENCY…. MULTI-POSTING JOB ADVERTS Post jobs to the largest network of job boards, aggregators and social media channels in the world; Maintain control over activity, spend & quota usage using Broadbean’s administration tools; Originate posting from your CRM to maximise efficiency – Broadbean is integrated with the majority of key CRM providers; Turn channels on and off at the click of a button including trials Run reports on a whole range of job posting activity, including analysis on channel performance.
HINTS & TIPS: • Search your Social Channels at the same time you Search your tradition al job boards • Use ‘watchdogs’ to drive efficiency when running the same searches SOCIAL MEDIA RECRUITMENT Make the most of your aggregated posting and advertise on Social Channels, building your brand and interaction with passive candidates. Post out to Facebook using our specially designed App, where adverts can be liked and shared amongst the Facebook community. This is provided at no cost. Post adverts out as a LinkedIn status message with URL for candidates to apply. Post adverts into LinkedIn Groups to attract from a targeted audience. Advertise on Twitter at no cost.
Rank candidates to drive accurate reporting • Integrate with your CRM • Assess the ‘true’ effectiveness of Social Media • Ensure that all applications are source tracked back into your CRM to improve MI and help manage Ad spend. MANAGE RESPONSES
CONSIDER THIS… 98%
CONSIDER THIS… 45-50%
HINTS & TIPS: • Drive behaviour at ‘desk level’ and ensure that your consultants are sourcing from your own talent pool first, before they even advertise the job….. • Capitalise on the money you have already spent… TALENT SEARCH All previous applicants can be stored and made available to the whole business Search using keywords or facets Tag candidates to add value to future searches
HINTS & TIPS: • Track where your ‘quality’ candidates come from • Manage your ad spend more effectively • Make business decisions based on fact not ‘gut feel’ Reporting….
QUESTIONS? ANY QUESTIONS?
THANKS FOR LISTENING CONTACT DETAILS: Stephen Barnhurst Tel: 0207 536 1661 Email: StephenB@broadbean.com