120 likes | 231 Views
Analyzing the need for secure and safe bike racks for London office workers, exploring the rise of cycling commuters and the demand for proper facilities. Research includes an ethnographic study and analysis of existing products and technologies.
E N D
The city project; migration Nicholas Jones www.nicholasjonespd.wordpress.com
Problem. There is no sheltered bike racks that are secure and safe to use
Secondary research • Over 68,000 more new cyclists have started to commute to work between 2011 and 2013. • Office workers in London refuse to move job if they don't build secure bike lockers and showers for the cycling commuters • cycling in the City of London, which has shot up 52 per cent in three years - almost three times the London-wide increase. • The number of employees signing up for the Cycle To Work bike-purchase scheme through their companies has soared 22.5 per cent in the past year Secondary research