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Scientifically Based Research: A Guide for Educational Publishers and Developers. Key Assumptions. Issues considered from two perspectives: The educational research community The publisher/developer community. Key Issues.

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scientifically based research a guide for educational publishers and developers
Scientifically Based Research:A Guide for Educational Publishers and Developers

Interactive Educational Systems Design, Inc., 2003

key assumptions
Key Assumptions

Issues considered from two perspectives:

  • The educational research community
  • The publisher/developer community

Interactive Educational Systems Design, Inc., 2003

key issues
Key Issues
  • How does a company decide about investing in product effectiveness research?

Interactive Educational Systems Design, Inc., 2003

key issues4
Key Issues
  • What research approaches are useful and appropriate?

Interactive Educational Systems Design, Inc., 2003

key issues5
Key Issues
  • How can your product design process incorporate the findings from existing SBR?

Interactive Educational Systems Design, Inc., 2003

key issues6
Key Issues
  • What else can be done to build a case for the scientific basis of your products?

Interactive Educational Systems Design, Inc., 2003

overview of this session
Overview of This Session
  • Deciding on investing in product effectiveness research
  • Primer on scientifically based research
  • Developing research white papers and portfolios
  • Practical issues for publishers and developers

Interactive Educational Systems Design, Inc., 2003

investing in product effectiveness research
Investing in Product Effectiveness Research
  • Product effectiveness research is likely to have value in the marketplace.
  • You may not be able to afford broad-scale effectiveness research for every product.So…

Interactive Educational Systems Design, Inc., 2003

investing in product effectiveness research9
Investing in Product Effectiveness Research

Prioritize, focusing on products that are:

  • Mission-critical, core and comprehensive
  • Focused on student achievement in core academic subjects, esp. reading and math
  • Sold at the district, region, or state levels
  • Likely to be purchased with federal funds
  • Competing against products with SBR

Interactive Educational Systems Design, Inc., 2003

investing in product effectiveness research10
Investing in Product Effectiveness Research

If you have no direct SBR, provide the best

available evidence:

  • Complete a review of product-relevant SBR literature.
  • Prepare a research white paper and a portfolio of research abstracts.

Interactive Educational Systems Design, Inc., 2003

investing in product effectiveness research11
Investing in Product Effectiveness Research

A note of caution:

  • Conducting product effectiveness research means a commitment to rigorous scientific scrutiny.
  • SBR may not yield results in the desired direction.
  • Positive findings or an advantage in the marketplace cannot be guaranteed.

Interactive Educational Systems Design, Inc., 2003

investing in product effectiveness research12
Investing in Product Effectiveness Research

Once you’ve decided to conduct

effectiveness research, you’ll need to:

  • Begin planning
  • Become educated in SBR

Interactive Educational Systems Design, Inc., 2003