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Innovation N ature Based Tourism Services

Innovation N ature Based Tourism Services. Università degli studi di Padova. Andrighetto Nicola. Nature, food, culture and history. Consorzio Colli berici. What is it ?. Consorzio Colli Berici-Basso Vicentino is the association of all the “ Pro-Loco ” of the area

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Innovation N ature Based Tourism Services

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  1. Innovation Nature Based Tourism Services Università degli studi di Padova Andrighetto Nicola

  2. Nature, food, culture and history Consorzio Colli berici

  3. Whatisit? • Consorzio Colli Berici-Basso Vicentino is the associationofall the “Pro-Loco”of the area • Pro Loco are associations of volunteers who work to promote local heritage and products, safeguard the environment and organize social activities for citizens • Consorzio is composed by a small group of workers, the structure is small and flexibile • A guarantee of Support-&-Promotion to different activities

  4. Whereisit? • In central part of Veneto (north East of Italy) • In BericiHills ('ColliBerici'), that are a group of hills with a total area of about 165 km² • Veneto isfamousforVenice (historical city), sea and mountains (Dolomiti)…andhills??? Mainproblems: • The mostoftouristsprefers city of art (Venice and Padova) or biggermountains (Asiago or Dolomiti) • This area ispartiallyabandonedby the inhabitants, thatpreferto live in the city • Howispossibletopromotetourism in this area and supporteconomicalactivities?

  5. Localneeds: • To promote local products, but with a good coordination • To Involve different commercial activities (hotels, restaurant, farmers, schools) • Create a new kind of tourism that can be competitive • To involve municipalities and institutions • To do a good promotion for typical products and events with significative brand

  6. Stakeholdersinvolved • Small municipalities • Specialized guides (nature and historical) • Restaurants and hotels • Schools • Sport associations • Farmers and producers of typical products not very known • Museums

  7. New kindoftourism • Didactitineraries(schools) • Bike paths(Olive’s itineraries, that involve also olive producers) • Outdoor trip (guided nature walkwith lunch in a typicalrestaurant) • Art trip (anexcursiontovisit historicalvillaswithspecific guide with lunch in a typicalrestaurant)

  8. Valorisationoftypicalproductsby • Creation of Label for the typical products (guarantee for the consumers) • Creation of tourist guides for restaurants and agritourism • Festival of typical food (collaboration with restaurants and farmers)

  9. Otheractivities • Support the creationof sport associationlike mountain bike, golf, horseriding • Creationofcourseofbotanic and formushroomsidentification

  10. Thankyouforyourattention

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