Question. Identify three processes sociologists have identified as influencing the content of the news. Answer. the owners profit motive organisational restraints agenda-setting gate-keeping norm-setting. Question.
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Agenda setting is the idea the media have a powerful influence over the issues that people think about because the agenda is already set by journalists. This is because people can only discuss and form views about the issues they’ve been informed about.
owners don’t get actively involved in controlling content on a day-to-day basis. Instead control and content is left in the hands of journalists and managers
as managers and journalists want to protect their jobs they seek to attract advertisers and audiences by publishing suitable content. Sometimes audiences are attracted by media criticism of ruling-class, but such criticism is never threatening or damaging
journalists and managers don’t tend to criticise dominant ideology because of their background. Journalists tend to be white, well-educated, middle-class and male therefore they’ve already been socialised to accept and value the ruling-class ideology, thus their media messages tend to support the established social consensus