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Online Nutrition and Fitness Tracking Websites. Alicia Romano Web Strategies for Health Communication Tuesday, July 21, 2009. SparkPeople.com: To spark millions of people to achieve their goals and lead healthier lives . . SparkPeople.com web strategy. Website

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online nutrition and fitness tracking websites

Online Nutrition and Fitness Tracking Websites

Alicia Romano

Web Strategies for Health Communication

Tuesday, July 21, 2009

sparkpeople com to spark millions of people to achieve their goals and lead healthier lives
SparkPeople.com: To spark millions of people to achieve their goals and lead healthier lives.
sparkpeople com web strategy
SparkPeople.comweb strategy
  • Website
  • Mobile Application (iPhone application)
  • Facebook and Twitter
  • Weekly Newsletter (email)
  • Message Boards/Discussion Forum
  • Blog- DailySpark.com (internal); several external
  • Community (Spark Teams, Spark America)
  • Cooking/Fitness Demo Videos (on site)
    • YouTube
  • Fitness DVDs
  • SparkMail (email within SparkPeople website)
  • Related Websites: BabySpark.com, DailySpark.com, SparkTeen.com, Sparkrecipes.com
  • Feedback used for innovation/new features (polls, questionnaires)

*primary

fit day www fitday com
FIT DAYwww.fitday.com
  • Website
    • Free FIT DAY application (nutrition and fitness calculator)
    • Fee-based membership site
  • PC application- very large base
  • Advertisement purchasing and ad placement of site (i.e. Google)
  • Launching professional version by end of year (for clinicians)
weight watchers web presence www weightwatchers com
Weight Watchers Web Presencewww.weightwatchers.com
  • Website
  • Newsletter (email)
  • Mobile Application
  • Facebook
  • Twitter
  • Discussion forum- segmented and monitored in detail
  • Site modified and updated over time
  • Online and TV advertisements
  • Recipe resource, online videos/demos
  • Carefully chosen success stories
  • Track points online
  • Feedback: focus groups, personas, usability testing, subscribers are tracked, satisfaction surveys, track competition
sparkpeople recommendations
SparkPeoplerecommendations
  • Put Facebook and Twitter links on websites
  • Join Linked In
  • Continue to structure discussion forums
  • Continue to send WeeklySpark emails (encouragement and tips)
  • Pursue print platforms (book @ end of December, magazine?)
  • Enhance Mobile applications
  • Continue to gather feedback and regularly enhance website
  • Create roadmap for web strategy (backup)
fit day recommendations
FIT DAYrecommendations
  • Blog- internal
  • Facebook and Twitter (maybe LinkedIn)
  • Mobile Application
  • More efficient feedback system
  • Continue to enhance site constantly
  • Discussion forum/some kind of user support group
weight watchers recommendations
Weight Watchersrecommendations
  • Improve Twitter site usage
  • YouTube- broadcast demo videos
  • Allow for online trials (free week of use)
  • Continue Facebook, internal Blogging
  • Continue structured segmented discussion forums
  • Continue efficient feedback system for web enhancements