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Lecture 05a. TECHNICAL COMMUNICATONS Spring 2014 - Althoff. Font Type (and S i z e ) Matters …especially for ‘distance’ viewing. Serif vs. non-serif (aka…sans serif). “Visual” Type. Computer Screen / Projection (think PowerPoint slides, then Internet browsing)

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font type and s i z e matters especially for distance viewing

Lecture 05a

TECHNICAL COMMUNICATONS Spring 2014 - Althoff

Font Type (and Size) Matters…especially for ‘distance’ viewing

Serifvs.non-serif

(aka…sans serif)

visual type
“Visual” Type
  • Computer Screen / Projection (think PowerPoint slides, then Internet browsing)
  • Print (think handouts, exams, lab sheets, etc.)
  • Media (think TV)
  • Drive-bys (think street, business signs / signage, billboards)
some background
Some background
  • “sans” is French for “_____________”
  • Can think of “extra” extensions as “_______” in the serif font group….or as “__________” Ex. Rio Grande
  • Times New Roman was designed for use in newspaper printing presses in 1932 and is not ideal for use in a modern printed book. It is also a very common font and can make a book appear amateurish—many “experts” strongly suggest selecting another serif font book type print.
some more background
Some more background….
  • ____________ are not easily readable on computer monitors….the “little lines” may “flicker” more (although this is getting better with the improvement in monitor quality)
  • Size matters….too…but that’s another day (although will offer: ___________ than 24 ptfont is probably doing your audience/ students/colleagues a disservice)…suggest you at least go with 28 pt.
visual type1
“Visual” Type
  • ________________________ - (think PowerPoint slides, then Internet browsing)

Go with non-serif (sans-serif fonts) (except maybe scientific names)

Arial Franklin Gothic

Calibri Trebuchet

Comic Sans Tahoma

visual type2
“Visual” Type
  • ______ (think handouts, exams, lab sheets, etc.)

Go with serif

Times New Roman Georgia

Century Garamond

Etc.

or san-serif

Arial, Franklin Gothic, Calibri, Trebuchet,

Comic Sans, Tahoma

visual type3
“Visual” Type
  • Drive-bys (think street, business signs / signage, billboards – bulletin board “stuff”)

Best use non-serif—especially for titles, headings, subheadings

But, if expect “close-up” reading…._________

slide24

FONT

TYPE & SIZE

MATTER