1 / 7

Cause Marketing Trend: TOMS Shoes

Cause Marketing Trend: TOMS Shoes. Jenna Radmer , Kat Thornsen , & Molly Mckinlay. How Did It Begin?. Companies such as American Express and Marriott teamed with philanthropic causes. Marriott and the March of Dimes (1976)

kaethe
Download Presentation

Cause Marketing Trend: TOMS Shoes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cause Marketing Trend:TOMS Shoes Jenna Radmer, Kat Thornsen, & Molly Mckinlay

  2. How Did It Begin? • Companies such as American Express and Marriott teamed with philanthropic causes. • Marriott and the March of Dimes (1976) • American Express and the Statue of Liberty Restoration Project (1983) • Focus shifted from companies teaming up with causes to companies creating their own philanthropic efforts. The most well-known of these companies is TOMS Shoes.

  3. Sustainable Shoes That Give Back TOMS started its One For One Campaign in 2006- for every pair of shoes purchased, a pair is donated to a child in need. Additionally, all styles of these shoes are environmentally friendly and made of organic materials. To date: over 10 million pairs of shoes have been donated through this campaign.

  4. Why Should We Adopt? • Environmentally conscious • Appeals to the social consciousness of consumers • Profits those less fortunate

  5. Subsequent Fashion Trends(Trickled up from community) • Other cause marketing product lines/knock-offs: • TOMS glasses • BOBS shoes (by Sketchers) • Other sustainable products: Organic and vegan-friendly product lines

  6. Sources: • http://www.toms.com/our-movement/l#how-toms-give-shoes • http://calgaryphilanthropy.blogspot.com/2013/06/toms-cause-related-marketing-that-works.html

More Related