nature and scope of marketing l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
NATURE AND SCOPE OF MARKETING PowerPoint Presentation
Download Presentation
NATURE AND SCOPE OF MARKETING

Loading in 2 Seconds...

play fullscreen
1 / 8

NATURE AND SCOPE OF MARKETING - PowerPoint PPT Presentation


  • 2530 Views
  • Uploaded on

NATURE AND SCOPE OF MARKETING. 21. Discuss the importance of marketing and its role in the economy. List the activities that are a part of marketing. Define basic marketing concepts and the four elements of the marketing mix. Explain the four stages of the product life cycle.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

NATURE AND SCOPE OF MARKETING


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. NATURE AND SCOPEOF MARKETING 21 Discuss the importance of marketing and its role in the economy. List the activities that are a part of marketing. Define basic marketing concepts and the four elements of the marketing mix. Explain the four stages of the product life cycle. Identify the consumer goods classifications. © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    2. NATURE OF MARKETING • Marketing Activities • Buying • Selling • Transporting • Storing • Financing • Researching • Risk taking • Grading and valuing © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    3. NATURE OF MARKETING • Cost of Marketing • Role of Marketing • Market Determination • Whom to serve • Where to serve • Identifying target markets © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    4. ELEMENTS OFMARKETING • Product • Price • Distribution • Promotion © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    5. MARKETINGPLAN Marketing Plan — detailed written description of all marketing activities that a business must accomplish in order to sell its products © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    6. PRODUCT LIFE CYCLE • Introduction • Growth • Maturity • Decline © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    7. $ Sales Introduction Growth Maturity Decline Profits PRODUCT LIFE CYCLE © SOUTH-WESTERN EDUCATIONAL PUBLISHING

    8. TYPES OF CONSUMER PRODUCTS • Convenience goods • Shopping goods • Specialty goods • Unsought goods © SOUTH-WESTERN EDUCATIONAL PUBLISHING