1 / 8

NATURE AND SCOPE OF MARKETING

NATURE AND SCOPE OF MARKETING. 21. Discuss the importance of marketing and its role in the economy. List the activities that are a part of marketing. Define basic marketing concepts and the four elements of the marketing mix. Explain the four stages of the product life cycle.

marilu
Download Presentation

NATURE AND SCOPE OF MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NATURE AND SCOPEOF MARKETING 21 Discuss the importance of marketing and its role in the economy. List the activities that are a part of marketing. Define basic marketing concepts and the four elements of the marketing mix. Explain the four stages of the product life cycle. Identify the consumer goods classifications. © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  2. NATURE OF MARKETING • Marketing Activities • Buying • Selling • Transporting • Storing • Financing • Researching • Risk taking • Grading and valuing © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  3. NATURE OF MARKETING • Cost of Marketing • Role of Marketing • Market Determination • Whom to serve • Where to serve • Identifying target markets © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  4. ELEMENTS OFMARKETING • Product • Price • Distribution • Promotion © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  5. MARKETINGPLAN Marketing Plan — detailed written description of all marketing activities that a business must accomplish in order to sell its products © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  6. PRODUCT LIFE CYCLE • Introduction • Growth • Maturity • Decline © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  7. $ Sales Introduction Growth Maturity Decline Profits PRODUCT LIFE CYCLE © SOUTH-WESTERN EDUCATIONAL PUBLISHING

  8. TYPES OF CONSUMER PRODUCTS • Convenience goods • Shopping goods • Specialty goods • Unsought goods © SOUTH-WESTERN EDUCATIONAL PUBLISHING

More Related