http://www.cetpainfotech.com/ Developed By: PRASHANT TRIPATHI SEO EXPERT & DIGITAL MARKETING TRAINER
DIGITAL MARKETTING :- Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, laptops and any other digital medium. Design & Developed By:-PRASHANT TRIPATHI
Digital Marketing: Benefits For Your Business • Digital marketing can be tracked. • Digital Marketing is cost effectiveness. • Time Consuming . • Digital marketing works globally. • Digital marketing can be measured in real time. • Increase customer satisfaction. Design & Developed By:-PRASHANT TRIPATHI
TYPES OF DIGITAL MARKETTING • SEO (search engine optimization) • SEM=PPC (pay per click) • Social Media Optimization • Social Media Marketing • Email Marketing • Affiliate Marketing • Content Marketing • Mobile Marketing Design & Developed By:-PRASHANT TRIPATHI
What Is Search Engine? SEO (Search Engine Optimization) • A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). • SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines to getting higher rank on Search Engine. Design & Developed By:-PRASHANT TRIPATHI
SEO Techniques On-Page Services: • Keyword Research • Keyword Approval Our Clients • Competitor Analysis • Meta Keywords Analysis • Title Tag (Page Title Optimization) • Content Optimization • Alt Tag Optimization • Search Engine Friendly Web Design • Anchor Text Optimization • Robot.txt Submission • Google Webmaster & analytics • Create Sitemap XML • HTML Tags H1..H6 Off-Page Services: • Search Engine Submission • Social Bookmarking • Classified Posting • PPT Sharing • Video Sharing • PDF Sharing • Profile Creation • Forum Posting/Commenting/Discussion) • Blog Creation • Blog Posting /Commenting • Article Submission • Press Release Submission • Directory Submission Design & Developed By:-PRASHANT TRIPATHI
SEM (SEARCH ENGINE MARKETING) • Search engine marketing (SEM) or Paid Search is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Most common terms also used to refer to SEM activities: • Paid search ads • PPC (pay-per-click) * • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a Smartphone. • CPC (cost-per-click) * • CPM (cost-per-thousand impressions) * • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. DIFFERENCE: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings
What is PPC (pay-per-click) marketing? :- Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below).
Social Media Optimization • Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. • Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. SMO = Content is king Design & Developed By:-PRASHANT TRIPATHI
Email Marketing Email Marketing • Email marketing is directly sending a commercial message, typically to a group of people, using electronic-mail. • The Gmail mail server send limit is approximately 100-150 emails per day when connected to the server from a remote email client. You can send 500 emails each day through the Gmail SMTP server when logged into their web interface. Design & Developed By:-PRASHANT TRIPATHI
AFFILIATE MARKETING • Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. • You’re happy because you earned a commission, • The company is happy because they have a new sale from a customer that they might not have normally been able to reach, • And the customer is happy because they learned about a product from you that will hopefully fulfill a need or desire.
http://www.cetpainfotech.com Design & Developed By:-PRASHANT TRIPATHI