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Richard Watson Analyst Burton Group rwatson@burtongroup burtongroup

Business Process Management Infrastructure: Market Profile 2009 ITANA Screen2Screen Meeting Thursday 12 th November, 2009. Richard Watson Analyst Burton Group rwatson@burtongroup.com www.burtongroup.com http://apsblog.burtongroup.com Twitter: @richwatson.

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Richard Watson Analyst Burton Group rwatson@burtongroup burtongroup

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  1. Business Process Management Infrastructure: Market Profile 2009ITANA Screen2Screen Meeting Thursday 12th November, 2009. Richard Watson Analyst Burton Group rwatson@burtongroup.com www.burtongroup.com http://apsblog.burtongroup.com Twitter: @richwatson

  2. BPM Infrastructure Market Profile • Agenda • Defining BPM and the BPM Infrastructure market • Segmenting the vendors in the market • Vendor Trends • Business and Technical Adoption Drivers • Barriers to mainstream adoption

  3. BPM Infrastructure Market Profile • Market Definition • Business Process Management (BPM) is a discipline for managing business processes explicitly as strategic assets. • BPM infrastructure provides tools that support the discipline • But BPM infrastructure is not a prerequisite for doing BPM. • Process-orientation should come before the tools. • Enterprises that have attained a sophisticated BPM discipline will find great value in BPM infrastructure. • For everyone else there’s a continuing need for tools that lower the barrier to entry into a BPM discipline. • The market is populated by two groups • “stackers” who sell BPM infrastructure to IT as part of a superplatform suite, • and “pure-plays” who sell empowerment to businesspeople.

  4. BPM Infrastructure Market Profile

  5. BPM Infrastructure Market Profile • Market Definition • Burton Group defines the BPM infrastructure market as: • BPM Infrastructure is a suite of tools that supports an enterprise implementing a BPM discipline • Comprehensive BPM infrastructure provides tools and engines to support: • The entire process lifecycle (i.e. model, simulate, build, deploy, execute, monitor, analyze, and optimize) • All process types (collaboration or human-centric, document- or content-centric, system-integration centric, straight-through-processing, and decision-centric). • All business process stakeholders: business or process analysts, Business Solution Developers and business managers.

  6. BPM Infrastructure Market Profile • Markets related and adjacent to BPM infrastructure

  7. BPM Infrastructure Market Profile • Market Segmentation • Burton Group segments the BPM infrastructure market in three ways: • By vendor origin (i.e. “stackers”: application platform vendors, “pure-plays”: niche BPM vendors, and enterprise content management [ECM] vendors). • By license model (i.e. traditional [commercial closed-source], commercial open source, subscription or pay-as-you-go [PAYG], and “free”). • By cloud-readiness (i.e. not ready, planning, process modeling only, hosted AMIs, or full BPM infrastructure as a service)

  8. BPM Infrastructure Market Profile Segmenting the BPM Infrastructure market by vendor origin

  9. BPM Infrastructure Market Profile • Acquisitions in BPM and related markets 2002-09

  10. BPM Infrastructure Market Profile • BPM Infrastructure market license model segments

  11. BPM Infrastructure Market Profile • Cloud-readiness segments in the BPM Infrastructure market

  12. BPM Infrastructure Market Profile • Business and Technology Adoption Drivers • Customers are turning to BPM to achieve • process improvements, increased IT and business agility, cost savings through automation, and a strategic approach to regulatory compliance. • Process quality theory originated in manufacturing • But early adopters of BPM are clustered in service-intensive industries such as banking, insurance, and telecoms. For these service industries “the process is the product”. • For all enterprises, process improvement matters • Improvement goals reflect prevailing economic conditions. • In recessionary times, saving money by making existing processes more efficient is a driver. • With tighter budgets, organizations are looking for better productivity from their employees and their IT system – i.e., improving their processes. • In better economic environments optimizing processes to boost competitiveness and integrating diverse processes from newly acquired companies are more likely motivations.

  13. BPM Infrastructure Market Profile • Business and Technology Adoption Drivers • Four technology trends are impacting the BPM infrastructure market. • The unstoppable rise in new delivery models enabled by cloud computing • The influence of social software and the collaborative use of technologies in a Web 2.0 style • The relationship between SOA and BPM • Clarity in the BPM standards space

  14. BPM Infrastructure Market Profile • Business processes play a key role in top-down service identification

  15. BPM Infrastructure Market Profile • The influence of macro trends in the IT industry on BPM infrastructure market

  16. BPM Infrastructure Market Profile • Barriers to Mainstream Adoption • Lack of process-orientation within enterprises • Inadequate business / IT co-operation • Unsuitable IT Infrastructure • Lack of effective data management • Inability to turn departmental projects into enterprise programs

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