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310 Digital Content Promotion

Internet marketing topic overview. 310 Digital Content Promotion. Internet marketing. Lead Communicator.

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310 Digital Content Promotion

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  1. Internet marketingtopic overview 310 Digital Content Promotion

  2. Internet marketing Lead Communicator “Internet marketing is the process of promoting a brand, products or services over the Internet. It combines technical and creative aspects of web including advertising, design, development and sales. Involves creating and placing ads throughout various stages of the customer engagement cycle.” Jen Williams Contributor, Search Engine Journal blog Tools Email marketing Online advertising Social media engagement Affiliate marketing Search engine optimization

  3. Keyword strategy STEP-1 |Internet Marketing Strategy “More and more consumers are finding businesses online through keyword search. You can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to your business and that consumers are using to find you online.” Pamela VaughanManager, Hubspot Inbound Marketing

  4. Optimize STEP-2 |Internet Marketing Strategy “In order to get found through search engines, you should aim to be on the first page or in the first few results pages for your keywords. …make sure you are optimizing all your social media profiles to include updates with major industry keywords.” Pamela VaughanManager, Hubspot Inbound Marketing marketing.grader.com

  5. Blog & marketing offers STEP-3 |Internet Marketing Strategy “Without a blog, a website is like a brochure that doesn’t change often. A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for your business.” Pamela VaughanManager, Hubspot Inbound Marketing

  6. Social media engagement STEP-4 |Internet Marketing Strategy “Those who can leverage social networks to distribute business content and increase the community of advocates for their business experience significant growth in revenue.” Pamela VaughanManager, Hubspot Inbound Marketing

  7. Convert web traffic STEP-5 |Internet Marketing Strategy “[when traffic is not leading to new business… focus on conversion. Decide on a compelling offer, create a call to action to promote the offer and launch a landing page with a form for visitors to complete.” Pamela VaughanManager, Hubspot Inbound Marketing

  8. Test, measure & iterate STEP-5 |Internet Marketing Strategy “The marketing metrics you should watch closely include the click-through rate of your call-to-action, conversion rate of your landing page and the number of new leads and sales an offer resulted in.” Pamela VaughanManager, Hubspot Inbound Marketing

  9. Nurture leads STEP-6 |Internet Marketing Strategy “Companies that build relationships with their leads over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.” Pamela VaughanManager, Hubspot Inbound Marketing

  10. Optimize for mobile STEP-7 |Internet Marketing Strategy “If you are trying to market on the mobile web, you need to consider the importance of creating quality content that can be easily consumed on mobile devices, such as smartphones or tablet computers.” Pamela VaughanManager, Hubspot Inbound Marketing

  11. Analyze & refine STEP-8 |Internet Marketing Strategy “In order to track the performance of your efforts, you need to have an analytics program in place. …analytics tie to your CRM solution and reveal astonishing data not only on traffic and leads, but also on new customers acquired from various channels and campaigns. Pamela VaughanManager, Hubspot Inbound Marketing

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