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Lynx Stratospheric Creativity Results - UK's Success Story

Lynx achieved outstanding results with their Lynx Apollo launch campaign in the UK, surpassing all other countries. The campaign received 87,000+ applications and nearly a million online votes, with exceptional talkability and high brand cool factor. Lynx Apollo product sales increased by 19% compared to the previous year’s launch, and the interactive digital 6 sheets generated over 30,000 interactions and 5,500 photo submissions. The campaign’s objective was to launch Lynx Apollo by making an ordinary guy a chick magnet hero sent to space, resulting in a monumental success with dynamic media broadcasts, extensive geo-fencing, targeted outreach, and massive audience engagement.

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Lynx Stratospheric Creativity Results - UK's Success Story

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  1. Lynx – stratospheric creativity RESULTS The UK also outperformed every other country in the Global campaign 87,000+ applications and almost a million online votes. We saw unparalleled talkability and ‘brand cool’ was sky high. Most importantly, sales of Lynx Apollo products soared; up by 19% vs last year’s launch. Finally, the interactive digital 6 sheets attracted over 30,000 interactions and generated 5,500 photo submissions. OBJECTIVE • Launch new Lynx Apollo. STRATEGY To celebrate the launch of Lynx Apollo we were set a stratospheric brief. Make one ordinary guy the ultimate chick magnet hero and send him to space. It was the biggest and most ambitious launch in the brand’s history. EXECUTION Largest ever multi-media simulcast. Announcement by Buzz Aldrin broadcast on all commercial TV channels, across desktop, mobile, tablet and gaming devices, and via huge OOH and cinema screens. • Dynamic DOOH Dynamic awareness building campaign was launched across 12 DOOH networks. • Geo Fencing Geo fencing DOOH sites, serving text messages we delivered countless competition ‘entry’ points to our guys as they travelled. • Massive Targeted Reach 75% of our target audience reached in first 2 weeks of the campaign!

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