slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Creativity at work PowerPoint Presentation
Download Presentation
Creativity at work

Loading in 2 Seconds...

play fullscreen
1 / 95

Creativity at work - PowerPoint PPT Presentation


  • 157 Views
  • Updated on

Creativity at work. Torino September 25 2007 Han van der Meer. Basic skills. 1. Gathering and interpreting data 2. Writing reports 3. 1 : 1 conversation (interviewing, consulting) 4. Presenting (to a group) 5. Facilitating interactive session. CPS is multi usable. Product development

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Creativity at work


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. Creativity at work Torino September 25 2007 Han van der Meer

    2. Basic skills 1.Gathering and interpreting data 2. Writing reports 3. 1 : 1 conversation (interviewing, consulting) 4. Presenting (to a group) 5. Facilitating interactive session

    3. CPS is multi usable • Product development • Process development • Market research • Long Range planning • Business Planning • Technology transfer

    4. Content Foundations 1. 2. Techniques for divergent stages 3. Creative person 4. Techniques for convergent stages 5. Setting up a session

    5. desired situation present situation problem problem solving Basic model

    6. Open and closed problems

    7. Open problems Starting with: How to …? In what ways might we …? Wouldn’t it be nice if …?

    8. dream in what ways might we how to now Open questions wouldn’t it be nice if Free after Robert Fritz “Creating” 1991

    9. Natural process idea solutions

    10. Idea  solution • Separate stages • Different rules for each stage

    11. The creative process preparation incubation illumination verification Wallas (1926)

    12. fact finding divergent option generation problem finding idea finding convergent option selection solution finding Osborne Parnes model acceptance finding CPS (Creative Problem Solving) model Osborn (1953) Buffalo, New York

    13. NIH NOT INVENTED HERE

    14. divergent Fact finding Acceptance finding Content finding convergent Adjusted model Free after Geschka 2004

    15. divergent convergent Basic model content finding - focus on task task - generate options - select options - share results result - decide on next step

    16. X X Parallel and/or serial

    17. Content 1. Foundations 2. 3. Creative person 4. Techniques for convergent stages 5. Setting up a session Techniques for divergent stages

    18. divergent Fact finding Acceptance finding Content finding convergent Basic model

    19. divergent convergent Golden rules of diverging • Defer judgement • Strive for quantity • Seek combinations • Freewheel

    20. Defer judgement YES, BUT YES, AND

    21. divergent convergent Golden rules of diverging • Defer judgement • Strive for quantity • Seek combinations • Freewheel

    22. Generate in 1 minute as much FRUITS

    23. Novel combined with useful • Everyday • Common • Expected • Unusual • Silly • Little apparent usefulness Energy 1st wave 2nd wave 3rd wave Time Extended effort Source: Parnes, 1968

    24. many divergent convergent as ideas as possible original Goal of diverging

    25. divergent convergent Golden rules of diverging • Defer judgement • Strive for quantity • Seek combinations • Freewheel

    26. divergent convergent Three main categories • Associative methods • Methods based on confrontation • Systematic methods

    27. divergent convergent Three main categories Associative methods • Methods based on creative confrontation • Systematic methods

    28. Associative methods • Basic principle • Every person has different associations and associations chainsInteraction will lead to chain reactions within a group

    29. Associative methods • Basic rules • - Quantity breeds quality • - Stepping stones • - Defer judgement • Important techniques • - Brainstorming (Osborne) • - Brainwriting • (Brainwriting with Post-Its™; 6-3-5; Brainwriting Pool)

    30. Brainstorm rules 1. Freewheel 2. Seek combinations 3. Defer judgement 4. Strive for quantity (repetition allowed)

    31. How to improve a bath tub

    32. Classical brainstorm • What helped / was useful • What hindered / was disturbing

    33. Guidelines for using Post-its Make Your Responses... • Readable - Write them clearly, legibly and large enough to be seen • Concise - Keep them brief, use “telegraphic” form • Specific - Share the essence, one option per Post-it

    34. divergent convergent Three main categories • Associative methods • Systematic methods Methods based on creative confrontation

    35. problem in other field solutions for other field forced fit excursion problem as given new solutions Methods based on creative confrontation • Basic principle • Force an ‘AHA-experience’ through conscious alienation from the problem (excursion) and relating the strange elements to the problem (force fit)

    36. Methods based on creative confrontation • Basic rules • Estrange from the familiar (excursion) familiarise the strange elements (forced fit)

    37. Important techniques • Random stimulus • Hidden presumptions • SCAMPER • Focus points from analyses • Guided Fantasy • TRIZ

    38. Brainstorm Enhancers: SCAMPER • S ubstitute • C ombine • A dapt • M odify Magnify Minify • P ut to other uses • E liminate • R earange, Reverse

    39. divergent convergent Three main categories • Associative methods • Methods based on creative confrontation Systematic Methods

    40. Systematic methods Basic principle Every problem consists of sub-problems and is part of a larger problem • Basic rules • Systematic exploration, arrangement and clustering of elements of the problem • Systematic exploration of relations between the problem and other problems • or • of relations within a problem

    41. Systematic methods • Important techniques • Progressive abstraction (or Ladder of Abstraction) • Morphology

    42. Progressive abstraction Basic principle Regard a problem as a derivative of a problem of a higher level of abstraction

    43. WHY HOW

    44. ? Too many farmers Stop bonus Too many cows Stop bonus Export Too much milk Cheese Dried milk School milk Butter mountain Cheap surplus butter Sell to Russia Example progressive abstraction

    45. Why else? Why? Why else? NEW STATEMENT: NEW STATEMENT: NEW STATEMENT: WHY ELSE? WHY? WHY ELSE? NEW STATEMENT: NEW STATEMENT: NEW STATEMENT: WHY ELSE? WHY? WHY ELSE? INITIAL STATEMENT HOW ELSE? HOW? HOW ELSE? NEW STATEMENT: NEW STATEMENT: NEW STATEMENT: HOW ELSE? HOW? HOW ELSE? NEW STATEMENT: NEW STATEMENT: NEW STATEMENT: How else? How? How else? Ladder of Abstraction

    46. Morphology Especially appropriate for complex technical problems Basic principles • Divide the problem into parts (dimensions) • Find alternative solutions for the main dimensions • Find total solutions by combining Example: packaging of fruit juice

    47. Example Morphological box How to pack fruit juice Dimension Alternatives Material Glass Tin Paraffined cardboard Form Rectangle Triangle Bag Opening Screw top Tear open Puncture Outside coating Printed Plastic Aluminium Solution: Tetrapack

    48. Example Morphological box How to pack fruit juice Dimension Alternatives Material Glass Tin Paraffined cardboard Form Rectangle Triangle Bag Opening Screw top Tear open Puncture Outside coating Printed Plastic Aluminium Solution: ?

    49. Content 1. Foundations 2. Techniques for divergent stages 3. 4. Tecnniques for convergent stages 5. Setting up a session Creative person

    50. 4 P’s of Creativity Product Process Person Pressure