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Websites: It’s All About Conversion

David Gilroy Conscious Solutions. Websites: It’s All About Conversion. Win one of four free places at our “It’s All About Conversion” workshop in November. What’s the average bounce rate on a law firm’s website?. * 203 websites surveyed (2 – 100 partners). Conversion defined.

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Websites: It’s All About Conversion

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  1. David Gilroy Conscious Solutions Websites: It’s All About Conversion

  2. Win one of four free places at our “It’s All About Conversion” workshop in November What’s the average bounce rate on a law firm’s website? * 203 websites surveyed (2 – 100 partners)

  3. Conversion defined con·ver·sion  (kn-vûrzhn, -shn) noun 1. the act or process of converting; state of being converted. 2. change in character, form, or function. 3. spiritual change from sinfulness to righteousness.

  4. How well do their websites “convert”? £15m £1m £5m

  5. Exit page analysis

  6. Content/form experiments

  7. Website language patterns – talk “afters” Courtesy of http://www.andybounds.com

  8. Comfort blankets. Do you have them? • Brochures or whitepaper • Get more “valuable” content

  9. Does video drive website engagement?

  10. You bet!

  11. You HAVE to be mobile optimised • There are only three things that visitors use a law firm’s mobile website to do “today” :- • Find you • Phone you • View you

  12. The answer to the question 43.67%

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