New Consumerism: Changes in Marketing and Advertising

1. New Consumerism:Changes in Marketing and Advertising By Dan Wright Cameron Hartley And Peter Sweny

2. Wants in the 1920s • Many people wanted to fulfill their wants and not just their needs. • One thing that people wanted in the 1920s was the Model T, built by Ford. • Many people began smoking cigarettes during this time period. Many flappers were responsible for this activity.

3. Marketing Techniques • Before the 1920s, advertising consisted of just making the product known to the public. • In the 1920s this began to change. • Advertising began to be sexy and loud. • They started using models and making things more interesting • They portrayed an image that made their “item” seem like something everyone needed and was very useful.

4. Credit Use in the 1920’s • In the 1920s credit use was becoming a very popular way of buying the consumers wants, but not necessarily their needs. • Often the people who were big spenders were spending all the money that they really never had in the first place, so it was bringing a lot of problems to the country’s economy. • This ultimately lead to The Great Depression because of how many people were doing this act.

5. Government’s Position • The Government during the 1920s had little growth in the fields of regulation. • It was a “laissez faire” government. • A laissez faire government means allowing industry to be free of government restriction. • The leadership in the government was all republican during the 1920s with three republican presidents in a row. • These presidents were Harding, Coolidge and Hoover.

6. Popular Wants