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Guerrilla Marketing Case Study: Street & Sidewalk Chalk Sten - PowerPoint PPT Presentation

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This is a guerrilla marketing case study from Attack! for chalk stenciling on sidewalks and streets for non-traditional advertising, promotions and marketing.

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“Paint the Town!”


Social Media

Sample Distribution

Mobile Media

Flyer Distribution

Costumed Characters

Brand Ambassadors

Bi-lingual Staff

Presented by Attack! Event Staffing, Field Support & Guerrilla Services


Why Stenciling?

Paint the Town!

Eco-friendly chalk spray gives you the power to paint the town red, blue, green, yellow or whatever color your heart desires- without the worry of fines from the city. Your brand message is communicated in a subversive but hard to ignore fashion that washes off in a hard rain or quick scrub. Any sized image, logo or design can be turned into a stencil, and Attack!'s team of professionals make sure the locations, quality and placement get you in front of your target demographic.

CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters


Dark Watch: College Infiltration


  • Extend the typical sales cycle for the “Dark Watch” video game to the college aged gamer demographic.

Winning Strategy

Attack! Brand Ambassadors infiltrated college campuses in the Top 20 DMAs.

The street-level program included static stickering, sidewalk stencils, flyer distribution and postering.

In additon, Attack! executed a Dark Watch launch party with game console competitions hosted by promotional models and MCs.


  • Static Stickers
  • Postering/Stenciling
  • Launch Parties
  • Spokesmodels/Emcees


  • Reached 20 college campuses
  • 2,000 Dark Watch stencils sprayed
  • 500,000 brand materials distributed
  • Project credited for continual increase in game sales

Thank You!

Contact us for more information on Stenciling

Jeffrey Lee

Office: 323-454-4472 ext: 231