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How does advertising influence us?

How does advertising influence us?. Juliette Defoux Magali Orban Group F. 1. The different types of advertising. Informative & persuasive advertising. Arouse and hold interest. Capture attention. Provoke the desire. Make you Buy. 1. The different types of advertising.

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How does advertising influence us?

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  1. How doesadvertising influence us? Juliette Defoux Magali Orban Group F

  2. 1. The different types of advertising • Informative & persuasive advertising Arouse and holdinterest Capture attention Provoke the desire MakeyouBuy

  3. 1. The different types of advertising • Mechanisticadvertising • Our economicbehavior≠ rational &conscious BUT PASSIVE ! • Pavlov and the behaviorism Aim = create an automatic Stimulus = the advertising signal !

  4. 1. The different types of advertising • Mechanisticadvertising

  5. 1. The different types of advertising • Projective & Integrativeadvertising

  6. 1. The different types of advertising • Suggestive advertising • Psychologicalapproach to the individualFreudiantheory • Advertisements of connotation SENSES  Influences the unconscious

  7. 2. The different techniques of advertising • Different types of media

  8. 2. The different techniques of advertising • Bandwagon

  9. 2. The different techniques of advertising • Flag – waving or patriotism

  10. 2. The different techniques of advertising • Name – calling DIRECT

  11. 2. The different techniques of advertising • Name – calling INDIRECT

  12. 2. The different techniques of advertising • Plain folks

  13. 2. The different techniques of advertising • Testimonial

  14. 2. The different techniques of advertising • The scientificevidence

  15. 2. The different techniques of advertising • Snob appeal

  16. 2. The different techniques of advertising • Glitteringgeneralities

  17. 3. The consumer’spsychology& neuromarketing • Consumer’spsychology Conformity • Consumer considered more and more as merchandise • The Hegel’stheory of desire

  18. 3. The consumer’spsychology& neuromarketing • Consumer’spsychology Conformity : Asch paradigm

  19. 3. The consumer’spsychology& neuromarketingELM (Elaboration Likelihood Model) Central route Peripherical route Indirect route of persuasion Lowinvolvement Emotions & feeling Superficialcues Message = unimportant&ignored • Direct route of persuasion • High involvement • Facts&logic • Depends on the quality of the argument • Fear

  20. 3. The consumer’spsychology& neuromarketing • Neuromarketing • Person’sbrainresponds to advertising messages • To better mesure a consumer’spreference Products& services more effectively

  21. 3. The consumer’spsychology& neuromarketing • Pepsi vs Coke : it’s all in the head

  22. 3. The consumer’spsychology& neuromarketing • Pepsi vs Coke : it’s all in the head

  23. ConclusionQuestions • What do youthink about the influence of advertising on people? • Do youthinkthatbecause of advertisingwerisk to becomesheeps? • According to youwhatare responsabilities of advertising in ourlifestyle?

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