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Social Media and its Importance in Political Campaign. Importance. The Internet is a globe that involves virtually all levels of the political communications, now a days.

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Social Media and its Importance in Political Campaign


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    Presentation Transcript
    1. Social Media and its Importance in Political Campaign

    2. Importance • The Internet is a globe that involves virtually all levels of the political communications, now a days. • Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And LokSabha 2014 election is the biggest example and game changer in terms of cast more vote, candidates data, daily work done by candidates and campaigns during election. • All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus , YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a informal identity in form of daily works, rallies and contribution to the society. • Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.

    3. What isSocial Media • The revolution called SOCIAL MEDIA has actually taken the world by storm . • Its growth has been exponential where Radio took 38 years to reach 50 million users,TV took 14 years to achieve the same target. • The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100 million users in less than 9 months. •  In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts globally. • Facebook has more than 1.2 billion active users • Twitter counts more than 200 million users • Google Plus has more than 540 million users

    4. Social Media and Politics • Social Media has emerged as an essential tool of communication for political parties now a days as mostlyyouth are come forward to join politics and in political activities ranging from joining their political groups by: • Facebook Status Update and Photo posting with #hashtag trending • Tweeting Short Messages, Twitter with #hashtag trending • Expressing Supports Through Blogs • RallyVideos, bytes of contestants and general views of voters on YouTube • Group Hangouts on Google+ • 3D Technology and others

    5. Social Media and Indian Politics • Presently,youth and middle age voters are on Social Media. That is the reason Social media is playing a considerable new role in Indian democracy. • With the changing scenario of Indian Politics, political parties and politicians have found a new ways of reaching out to a younger and target population. • According to survey, Facebook users in 160 LokSabha Constituencies is more than the victory margin there in last election. • This means Facebook users could be potential swing vote-banks in 2014.

    6. Social Media and Indian Politics • But among major political parties in India, BJP has the biggest charisma in social media in 2014 elections. • Where the Congress which is India's grand old party realized the importance of the social media much later. • Anti-corruption campaigner-turned-politician ArvindKejriwalfrom new party AAP is active on Facebook, Twitter and Google+ and YouTube.

    7. Party Strategy on Social Media by Parties

    8. Facts of Political Parties gain through Social Media Data comparison of 5th and 6th August 2014 # Within two days BJP’s number of likes increased by 6032, whereas INC only by 773 and AAP by 555 (Facebook Data)

    9. Haryana Assembly Scenario • Total Population of Haryana as per the census 2011 - 25,353,081 • Literacy rate of the Haryana is 76.64%, which is quite high. • Total Assembly Seats in Haryana: 90 • Gurgaon City has highest literacy rate followed by Panchkula at 81.9 percent and Ambala at 81.7 percent. • District Rewarihas the highest literacy rate in Haryana of 74%, higher than the national average of 59.5% • Male literacy is 79% and Female literacy is 67% • According to survey Iris- a company at the time of LokSabha Election released a statement: Internet users to be kingmakers in Haryana, will impact 8 Loksabha constituencies

    10. Potential Online reach in Haryana Ambala 1,880,000 people Panipat 680,000 people Naraingarh 38,000 people YamunaNagar 134,000 people Rewari 96,000 people Panchkula 1,300,000 people Kurukshetra 1,140,000 people Rohtak 174,000 people Kalka 1,840,000 people Kaithal 92,000 people Jind 68,000 people Sirsa 96,000 people Gurgaon 660,000 people Faridabad 320,000 people Total users in Haryana 1,880,000 people

    11. Factors to do Social Media • Timing spend by people on different social media andsome rule of thumb times that are best to post to different social media sites. • Facebook – 1 to 4 p.m. • Twitter – 1 to 3 p.m. • LinkedIn – 7 to 9 a.m. or 5 to 6 p.m. • Google+ – 9 to 11 a.m. • Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m. • Uses of Images: For increase engagement • Measuring Success online • Authentic networking • Brand consistency • Engaging presence • Integrated technology • Content that counts

    12. Gender Analysis • Table reveal that out of the 100 respondents • 68 percent of the respondents were male and 32 percent of the respondents were female. • The respondents were divided into three different age categories.

    13. Changing Scenario on Social Media (Age-Group)

    14. Time spending every day on social media?

    15. Primary use on social media for political Campaign

    16. Followers on social campaigns of political parties?

    17. Local Issues are more focused on Social Media

    18. Most visible Political Party on Social Media

    19. Social Media vs Traditional Media • Radio, Newspaper, TV, Magazines, print, hoardings etc. are very known examples of Traditional Media for decades. • Social Media is any technology that allows people to network with one another. It’s about engagements of people. Like Facebook and Google+. • Social Media is interactive and cost effective by nature, whereas traditional marketing is passive. • Social Media campaigns can be sculpted and toned to accommodate a specific target market, whether its local or world wide. • Traditional Media will often present the product or offer, but the “interaction” ends there. When it comes to Social Media, the company and consumer truly interact and react off each other. • Unlike traditional media, most Social Media vehicles are created online, allowing for a more malleable platform.

    20. How Social Media is different from Offline?

    21. How Documentary helps? • Documentary is the easiest way to promote online as well as offline. • Documentary is the recorded programs and instruction used to promote their party achievements and individual identities. • Documentary grab the public attention easily through audio/video format. • Documentary should be useful in remote or rural areas where internet facility is not available, through the help of projector. • Message send directly to the voters without physical presence.

    22. Why need us? • Social Media is the cheapest marketing tool around. Hope it could helping your party to present your work, achievements in Haryana. • The message of the campaign contains the ideas that the candidate wants to share their work and commitments, rallies with the voters. • Social Media has emerged as an option much better than other traditional means like newspaper and mouth whispering. • Tablets and smart phones are in, people prefer everything on their palm in as easy format as possible. And social media meets this requirement of the modern generation.

    23. Why need us? • Each campaign and candidate have different work style and personality that need to be highlighted in the work of promoting and overall image of the party /candidate: • Website & Blog • Facebook, Twitter etc in Social Media • E-mailers, Mails & then collect voters data base • Activism: active people, campaign, rallies emails etc. • Online Media Press • Data Collection

    24. Services by Media Hypes Digital rights management     Content monetization      Community management  Innovative media planningSocial media video production    Brand communication strategy3D print and web development Social media Campaign design & development   Co-sponsorships & merchandising Creative services Website development   Technology solutionsWAP and SMS Media planning     Online PR Support and analytics Tracking tools Customized solutions    SEO(Search Engine Optimisation) SEM(Search Engine Marketing)