Social Media for Political Campaigns
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Social Media for Political Campaigns. Presented by:. Edward J. Branley Owner, YatMedia LLC www.yatmedia.com. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia.

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Presented by
Presented by:

Edward J. Branley

Owner, YatMedia LLC

www.yatmedia.com


Social media for political campaigns

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Social media for political campaigns1

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Social media for political campaigns2

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns




Why social media is important2
Why Social Media is Important

Volunteer Recruitment/Organization


Why social media is important3
Why Social Media is Important

Opposition Research


Social media for political campaigns3

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns



Social media platforms common components1
Social Media Platforms – Common Components

Separate “campaign” from “personal”



Social media platforms common components3
Social Media Platforms – Common Components

Maintain both presences during the campaign


Social media platforms common components4
Social Media Platforms – Common Components

Integrate social media into website


Social media platforms common components5
Social Media Platforms – Common Components

Exercise care with what you share


Social media for political campaigns4

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Twitter
Twitter

Overview

  • 300+ Million users worldwide

  • 140-character messages

  • Tailored for mobile use


Twitter1
Twitter

Best campaign uses for Twitter

  • ”Action Alerts”

  • Election Day communication

  • Fund Raising

  • Relationship building


Twitter2
Twitter

Separation of personal and campaign personas


Twitter3
Twitter

Dangers and pitfalls

  • Update Daily (or more)

  • Careful what you say!

  • Clean up your user list

  • NO OFFENSIVE PICTURES

  • Don't Fight!



Twitter5
Twitter

  • Website integration

    • Link to Twitter Account

    • ”Last Tweet” widget


Social media for political campaigns5

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Facebook
Facebook

  • Overview

    • 800+ million users worldwide

    • ”primary portal” for many social media users

    • Cross-generational within families online

    • Extensive local interest groups established


Facebook1
Facebook

  • Best campaign uses for Facebook

    • “Official Facebook Page” as a portal

      • Fund raising

      • Volunteers

      • Blogger outreach

    • Staffers page

    • Fans/supporters page


Facebook2
Facebook

  • Separation of personal and campaign personas

    • Update, possibly remove existing personal page

    • If keeping existing timeline, LOCK IT DOWN!

      • Tighten up “friends” comments, etc

      • Careful what you share!

    • Follow same procedure for full-time staff


Facebook3
Facebook

  • Structure: “Timeline” versus “Page” versus “Group”

    • Candidate's personal Timeline

      • Personal space

      • Sanitize this before campaign!

    • Campaign Page/Portal

      • Primary public portal

    • Facebook Groups

      • Promote interaction/appear independent



Facebook5
Facebook

  • Dangers and pitfalls

    • Mixing Personal and Campaign

    • Make sure staffers

    • Moderating comments

    • Work within Facebook Terms Of Service (TOS)


Facebook6
Facebook

  • Website integration

    • Facebook “widget”

    • “Like” buttons on blog posts

    • Facebook page URL on printed material





Foursquare
Foursquare

  • Overview

  • Best campaign uses for Foursquare

  • The power of the “check-in”

  • Swarms!

  • Dangers and pitfalls

  • Website integration


Google
Google +

  • Overview

  • Best campaign uses for G+

  • ”Users” versus ”Business Pages”

  • Dangers and Pitfalls

  • Website integration





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