Market Plan By: Brian Rose

1. Market Plan By: Brian Rose

2. Our Company • Our mission is to improve the wellbeing of our community through literacy . • Our goal is to establish a marketable presence within India. • Our Product- Japanese manga

3. Manga 101 • Manga is a unique combination of a novel and a comic book • It was first created in the mid 19th century. • Manga surged back into popularity during the post WW2 reconstruction. • Technology has propelled manga into new heights . • Animated series • The internet • Toys

4. Why Do Business in India? • India has a large population, 1,147,995,904 people, and a growing literacy rate, 60% and growing. • Stories within mainstream manga have mythological influences derived from India • With the recent events in Mumbai, the risk of doing business will not have a direct effect on profitability.

5. Profitability in India • We can achieve profitability through volume sales. • Our initial market will be in New Delhi, India • 14 million people • 81% literacy rate • Our Target Market • Preteens, and teens • Ages 8-18 • Male

6. Getting Manga Published Primary Usage Copy Right Holder Agent Magazines Manga Artist Publishing Company Manga Books Secondary Usage Related Rights Animated Series Merchandise

7. Licensing • Publishing outside of Japan is done through licensing contracts. • The Japan Cartoonist Association and Manga Japan • Licensing Restrictions • High cost- 120 million yen, $1,200,000 • Alteration of content • Publisher has control of parts of your operation

8. Publishing • Cosmos Bookhive will be our primary publisher • Licensed with Shonen-Jump in Japan • Our Desired Distribution Chain Distribution Online Sales Transfer of Intellectual Property Manufacturing Process Japanese Publishers Indi-Manga Cosmos Bookhive Retailers End Users Indi-Manga

9. The Marketing Mix: Product • Our manga will be 12 by 18 cm in size and roughly 200-250 pages . • Cardstock laminated cover with newsprint quality pages. The inside cover will be used for ad space. • Our Production Schedule with Cosmos 18 cm 12 cm

10. Price Cost breakdown at a $3.25 Price Point • We plan to keep the price point at $3.25, roughly 160 rupees, in order to make our product affordable • Our product appeals to a large demographic and we want maintain availability $.86 Manufacturing $.25 Gen. & Admin. $.25 Transportation $.09 Profit $1.80 Licensing Fees

11. Place • Initially we will use Cosmos Bookhive’s network to distribute our products. • They have knowledge of locale and they currently publish children’s books. • We will sell within local book stores in Delhi. • Full Circle Books • Delhi Bookstore • Oxford Bookstore • In the future, we plan on facilitating online sales as well.

12. Indi-Manga’s Mock Website New Releases Your ad here Home Manga 101 Our Series Online Shop Find a Store About Us

13. Promotion • Since our operation is small, we will initially run print ads to help gain attention. • We will use an advertising agency to manage our brands. • Trends Advertising • They have knowledge of the area. • Experience and open to our expansion strategy • Our future in Promotion • 360 degree marketing • Television, print, and internet

14. Financials • We plan to breakeven in 2 years and be in a position to expand in 5 years.

15. Our Future • Within our current 5 year plan, we want to establish ourselves within the city of New Delhi. • In our 10 year plan, we would want to implement a number of things that will help drive sales in this industry. • 360 degree marketing • Television, print, and internet • Adopt Japan’s secondary usage licenses • Manga cafés within India’s mega malls • Centre Stage Mall • Festive Mall