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£20 off Business Plan Pro Avail of your discount at www.businessplanuk.co.uk/startup/ 500+ sample business plans Step-by-step guidance Complete forecasts and financials Instant download available Assessing your Market Alan Gleeson Managing Director Palo Alto Software Ltd Who am I?

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20 off business plan pro
£20off Business Plan Pro

Avail of your discount at www.businessplanuk.co.uk/startup/

  • 500+ sample business plans
  • Step-by-step guidance
  • Complete forecasts and financials
  • Instant download available
assessing your market

Assessing your Market

Alan Gleeson

Managing Director

Palo Alto Software Ltd

what you will learn today
What you will learn today

How to generate an Idea

How to understand your Market

How to estimate the size of your Market

The numbers that are Important

Some Key Tips for a winning Business Plan

product or service
Product or Service

Key Features

Key Benefits

Evidence of demand

Knowledge re Substitutes and Competition

Commercially Viable Segments

Access to the market and access to the segments

business plan pro
Business Plan Pro
  • 500+ sample business plans
  • Step-by-step guidance
  • Complete forecasts and financials
  • Instant download available….
  • Saves Lots of Time
  • Help at every step
  • Takes the pain of writing a business plan away
  • Easy to use
  • Saves Money
the ipod
The IPod
  • Capacity: 20GB
  • Battery Life: Up to 15 hours
  • Display: 2-inch (diagonal) 65,536-colour LCD with LED backlight
  • iPod Ports: Dock connector, remote connector, stereo headphone jack, composite video and audio through headphone jack
  • Connectivity: USB 2.0 and FireWire 400
  • Charge Time: About 5 hours
  • Audio Support: AAC (16 to 320 Kbps), Protected AAC (from iTunes Music Store), MP3 (16 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, WAV, AIFF
  • Photo Support: Syncs iPod -viewable photos in JPEG, BMP, GIF, TIFF, PSD (Mac only) and PNG formats
  • Size (in inches): 4.1 x 2.4 x 0.63
  • Weight: 5.9 ounces
estimating the size of your market
Estimating the Size of your Market

Top Down Approach

UK Population

60,776,238 (July 2007 est.)

Age structure:

0-14 years: 17.7% (male 5,490,592/female 5,229,691)

15-64 years: 66.5% (male 20,329,272/female 19,855,862)

65 years and over: 15.8% (male 4,063,357/female 5,472,683) (2005 est.)

What is the target demographic profile for my good / service?

Location/Age/Sex/ Income Level/Nationality etc

estimating the size of your market30
Estimating the Size of your Market

Bottom up Approach

Current sales level estimates

Sales levels of competitors/ substitutes etc

Extrapolate from a sample

Is the market growing or shrinking?

step 1 acorn
Step 1: Acorn

2 Urban Prosperity

E Educated Urbanites

18 Multi-ethnic young, converted flats

millennium dome
Millennium Dome

Year 1 Estimate Visitor Numbers ??m

top 10 attractions in the uk in 1999
Top 10 attractions in the UK in 1999

1. Alton Towers 2.65m

2. Madame Tussaud's 2.64m

3. Tower of London 2.42m

4. Natural History Museum

5. Legoland 1.62m

6. Chessington World of Adventures

7. Science Museum

8. Royal Academy 1.39m

9. Canterbury Cathedral

10. Windsor Castle

millennium dome42
Millennium Dome

31 December 2000 : Dome closed to the public, having attracted just over six million visitors. The initial projected figure was twelve million.

the key numbers to focus on
The Key Numbers to focus on

1. Monthly Revenue Predictions:

Numbers * Amount.

2. Monthly costs

Fixed and Variable

3. Break Even Point:

Fixed Costs ÷ Contribution

Where the contribution represents the selling price - variable costs.

4. Free Cash Flows:Cash not required for operations or for reinvestment.

5. Growth Levels:

Is the market growing or declining?

This one is key

for

banks

a winning business plan46
A Winning Business Plan
  • Evidence that a market exists (there is a need/ problem)
  • Evidence that you can meet the needs of the market (a solution)
  • Evidence that you can do so profitably
  • Evidence that you can access the market
  • Evidence that you have the skills to manage the business
  • Evidence that the company can generate strong free cash flows
assessing your market47

Assessing your Market

Alan Gleeson

www.bplans.co.uk

www.paloalto.co.uk

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