Basic Educational Strategy • Start with basic simulation capabilities • Limited number of airplanes • Limited number of city pairs • Have students on teams divide up city pairs • Each student focuses on one city pair • Initially only allow variation in one variable • Allow students to see impact of specific changes Set up routes Adjust frills Change ad mix Change prices Open Simulation – Free to change all variables
Overview of DWC/Westminster Simulation 3 student teams – 4 students/team 1 instructor run airline 5 student teams – 4 students/team 1 instructor run airline Start Identical resources for about 4 airplanes. Domestic service with about eight specific domestic cities. Later Apply for monopoly international routes followed by Open Skies
Introduction of Simulation • Use a two round trial simulation • Resolve startup issues • Assure everyone understands the rules • Identify errors in the simulation • Resolve any problems that arise due to communication between schools • Restart simulation with same initial constraints
Benefits of multiple schools • Raises the level of excitement in playing the game • Increases motivation • Helps make teams function more effectively – less likely to have a non-participant • Competing against an “unknown” competitor • Students seemed to be more focused on beating teams from the other college • One instructor may teach a different strategy which enrichens the game.
Oversight Issues • Agreement between instructors on the teaching strategy is required • More structure is required • More planning ahead of time is required • Changes to the progression of the simulation must be closely coordinated
Problems • Simulation isn’t set up and priced as a multi-institution game. It can be worked out, but it makes planning more difficult. • Differences in class schedules has an affect on when the simulation is run and when feedback is provided.
Scoring • Important to maintaining motivation • Teams will invent their own criteria if you don’t provide one. • Simple numerical scores are OK, but a graph is better – and it should be prominent • Measures provided by the simulation may not be appropriate. • Competitive data needs to be more accessible so that team actions can be accomplished more easily.
Support Online tutoring provided to both teams on the operation of the simulation Analyzing City Pair Data
Other possibilities • Develop teams with each team composed of students at different institutions. • “Unlimited” competition between multiple schools - November 25 – December 5 and April 15 – 30 • Exchange information on proposed UAA Aviation Management web site. • ????
“Problems” with the Simulation • Inability to carefully (easily?) scale the demand • Inability to limit the changes the students can make • Pricing – Difficult to get a sense of elasticity of market, or cross elasticity between carriers. • Relative frequency – impact on market share. • Marketing – Lack of theoretical underpinnings for what might be done, and lack of feedback on marketing effort. • Departure time – impact on market share