1. Department of Intercollegiate Athletics

2. Why Intercollegiate Athletics? • Enhances undergraduate education • Creates connecting point for university • Provides a window to the university • Supplements educational needs for some members of general student body • Employment • Internship

3. Challenges at Drake • Escalating costs • Arms race • 7,000 seat business model • Academic profile • Identity • Mid-major • Cost-containment

4. Overcoming Goliath • Live the vision • NCAA model for integration • Student-athletes value experience • Student-athletes are highly sought graduates • Value to campus is well understood and lived • Team and individual success demonstrate DU excellence

5. Add some personality… • Commitment to excellence • Quality and class • Program of character • Financially prudent • Teamwork, teamwork, teamwork

6. The Result • Win the recruiting battle • Maximize revenue streams • Improve private and corporate investment • Sell more tickets “ACHIEVE COMPREHENSIVE EXCELLENCE”

7. Summary of Initiatives • Live the vision • Renovate Field House • Athletics needs • Student recreation needs (Health Club) • Leadership and Ethics Laboratory • Character Counts! • Strategic community alliances & reciprocal relationships