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Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?

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There Is No ROI From Social Media!


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    Presentation Transcript
    then where is the return on all this time effort

    Then Where Is The

    Return On All

    This Time, Effort

    And Expense?

    the answer comes from asking the right questions

    The Answer Comes

    From Asking The

    Right Questions

    money doesn t create a return unless people

    Money Doesn’t Create

    A Return Unless

    People Use It To

    Create Value

    when value is created it gets propagated by using

    When Value is

    Created It Gets

    Propagated By

    Using Media

    media comes in many forms

    Media Comes In

    Many Forms

    images audio text video slides on line off line

    Images

    Audio

    Text

    Video

    Slides

    On-Line

    Off-Line

    and last but not least a conversation is a form

    And Last But Not Least

    A Conversation Is

    A Form Of New Media

    before the advancement of social technology

    Before The

    Advancement

    Of Social technology

    Conversations

    By and Between

    People Were Contained

    now conversations are no longer contained rather

    Now Conversations Are

    No Longer Contained

    Rather Fluid Like Water

    Flowing Everywhere

    social technology has accelerated the power

    Social Technology

    Has Accelerated The

    Power Of Conversations

    Both On-Line

    And Off-Line

    now conversations have taken on a form

    Now Conversations

    Have Taken On A Form

    Of New Media

    new media reflects people s desires

    New Media Reflects

    People’s Desires

    crowds of people are sharing information

    Crowds of People Are

    Sharing Information

    and they are getting their information from

    And They Are Getting

    Their Information From……

    people are using

    People Are Using ……..

    Searches Referencing Social Media

    people are using social media with an intent

    People Are Using

    Social Media With

    An Intent……

    what is the intent

    What Is The Intent?

    To Buy, Sell or Learn?

    buying selling learning

    Buying, Selling & Learning..

    Where Do People

    Go To Find

    Information?

    What Do They Do

    When They Find It?

    Who Provides Them

    With The Information

    They Seek?

    What Is The Value

    Of Information?

    conversations are transforming markets

    Conversations Are

    Transforming Markets

    conversations are relational

    Conversations

    Are

    Relational

    old advertising marketing methods

    Old Advertising &

    Marketing Methods

    Are Not Relational

    people trust people and not institutions

    People Trust People

    and Not Institutions

    the web is fueling changes in how markets operate

    The Web Is Fueling

    Changes In How

    Markets Operate

    can your business reach the market

    Can Your Business

    Reach The Market?

    if reached how will you engage

    If Reached

    How Will You

    Engage?

    where is your market

    Where

    Is Your

    Market?

    when will the market find you

    When Will

    The Market

    Find You?

    why will people find you

    Why Will

    People Find

    You?

    what is your intent

    What Is

    Your Intent?

    how will you create value

    How Will

    You Create

    Value?

    by creating conversational content that

    By Creating

    Conversational

    Content That Is In

    Context With The

    Markets Intent

    mass media is no longer the link to the market

    Mass Media Is No

    Longer The “Link” to

    The Market.

    the link is now social intent

    The “Link” Is

    Now “Social Intent”

    what is social intent

    What Is

    Social Intent?

    an exchange which helps people find what they

    An Exchange Which

    Helps People Find What

    They Want and Need

    not a one way push or tricks to get people

    Not A One Way Push or

    Tricks To Get People To

    Buy From You

    roi is now an economy of intent

    ROI is Now An

    Economy of Intent…

    That Is Driven

    By Your Intent

    Of Returning

    Value (IOR)

    www.socialmediadirection.com jay.deragon@gmail.com david@davidbullock.net

    the different between those that create

    The Different

    Between

    Those That

    Create An

    ROI And Those

    That Don’t

    Is Intent!

    there is no roi from social media 1

    There Is No ROI

    From Social Media…..

    ROI Is Only Created By

    The Value Of Intent!

    is your organization ready

    Is Your Organization Ready…

    Or Will You Be Run Over?

    what is your intent 1

    What Is Your Intent?

    Jay.deragon@gmail.com www.socialmediadirections.com