Common Mistakes of Logo Design By http://www.brochure-design-india.com
What is a Logo ? • A logo is an emblem or a graphic mark. • It’s purpose is to promote the company or brand in front of public. • The pattern of logo may be symbol only or a symbol combined within text or text written in a particular fashion.
Where Logo can be used ? • Website • Brochures • Business cards • Social media (Facebook,Twitter) • Business Signs • Invoices • Fax Forms
Common Logo Mistakes • Designed by an Amateur • Relies on Trends • Using Raster Images. • Complex Designing Logo. • Relying on color for the effect of Logo. • Bad Font Choice
Designed by an Amateur • Corporate Logo Designed by an Amateur can result in disastrous comes. • The Amateurish Logo make the business also to look Amateurish. • Logo may not be unique if designed by an Amateur.
Relies on Trends • Logo must not be designed on ongoing trends. • It may not be unique in that case. • A well designed logo must be timeless.
Using Raster Images • Raster Graphics consists of pixels. • Raster images causes problems in reproduction. • The logo cannot be scaled to any size, looses quality.
Complex Designing Logo • Complex design will lose its detail. • It looks smudge, worse. • Complex design loses memory
Relying on color for Logo Effect • It is a common mistake • Designers must not depend on colors for its effect. • Choosing color must be the last decision.
Bad Font Choice • Logo fails for poor font. • Font must be matched to the style of the icon. • Right balance must be found.
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