7 Most Common Mistakes in eCommerce Design - PowerPoint PPT Presentation

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7 Most Common Mistakes in eCommerce Design
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7 Most Common Mistakes in eCommerce Design

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  1. 7Most CommonMistakesineCommerce Design Vendingonlinecanstimulatewidermarketsformanybusinesses.Itcouldbeagreatboonforyourbusinessifyourstoreisopenfor24/7andifyoucanreachaglobalmarketwithout anymailingcosts. But therearea lotof things to beconsidered whiledesigning aneCommercewebsite.Because,someminormistakescouldkill yoursalestoa greaterextent. MostcommonmistakesmadewhiledesigninganeCommercewebsite: Lackofdetailedinformationonthe product: eCommercesitessneedtodotheirbesttoenhancetheshoppingexperience.Ifacustomerisleftthinkingoverthespecificationsofaproduct,theyaremorelikelytogoelsewheretogetthe information. Providedetailed information on theproductlikesize,material,dimensions, weight,and otherpertinentinformation. Hidingcontactinformation: Customers haveto besureaboutthecompany’sauthenticityastheyareprovidingyou with theircreditcard information. Ifyour sitehas no contactinformation,orhides itfromtheconsumer,theywouldn’twantto continuetheirtradewithyou. Providecontactinformationonevery pageof yourwebsite in aneasy-to-findplace. Confusingcheckoutprocess: Ifthecheckoutprocessismoreconfusing,itismorelikelyforacustomertoleaveyoursite withoutcompletingtheir order.So,make iteasyforcustomersto placetheir order. Anidealcheckoutprocessjustincludesapagetochecktheorder,enterbillinginformation anda finalconfirmationpageto submittheorder. Requiringanaccounttoorder: Ifyouneedyourcustomerstosignupforanaccountbeforetheycanplacetheirorder,it’sanotherhurdlethatyouareplacingintheirpath.Givethemanoptiontosavetheiraccountinformationto placeanyordersinfuture. Inadequatesitesearchengine: If thecustomers exactlyknowwhatthey’relookingfor,theyoptto use a search engineinsteadofgoing throughseveral categoriesandfilters.

  2. Youhaveto be surethatthesearchfeatureonyoursiteisworking well.Make surethattheeCommercetool you’re using hasa goodsearchengine. Tinyproductimages: Sincecustomersarenotabletohandletheproductsphysically,youneedtodoasmuchasyoucanto improveandrecreatethe shopping experience. Smallerimagesof a productdon’tdo thiseffectually. Providelargerimagesrightontheproductpageitselforallowuserstoclickontheimageto zoomitin. Poor shoppingcartdesign: Ashopping cartis a vital partof your eCommercewebsite. Ithas to allowusers to addmultiple products andtorevisethe quantities. Letyour customers removean itemoreditthequantities of items in theircart. Also,let thempreviewthe shipping chargesbeforetheystartcheckingout. WeatFortuneInnovationsSydney,haveateamofskilfuldeveloperswhoarecompetentin providing effectiveeCommercesolutions. Dogetin touch with us foranyrequirementondesign anddevelopment of aneCommercewebsite.