The Future of EA. Bing Gordon May 2004. EA was the 136 th game company. The big idea: “software artist” Organization: “When the going gets weird, the weird turn pro.” Business: Distribution + brand marketing Development: “Artist workstation” + Producers. The learning organization.
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1980: $2.5M / ($50k + $100K)
1990: $15M / ($250K + $1M)
1995: $50M / ($2M + $2M)
2000: $100M / ($8M + $5M)
2010: $250M / ($30M + $30M)