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INSYS 300 Search Engine Design

INSYS 300 Search Engine Design

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INSYS 300 Search Engine Design

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  1. INSYS 300 Search Engine Design

  2. Your Challenge:Something New/Better in Search Engine Design • More documents • Better indexing • Better matching • Better interface • Better service for a niche market? • Non-Engilsh Your Methodology?

  3. Interface Principles • From the users viewpoint • Formulation • Action • Review • Refinement • http://www.dlib.org/dlib/january97/retrieval/01shneiderman.html

  4. Challenges of Searching • Scholarly literature • More structure in listings? • Medical literature • Quality of information • Comprehensible to the public • UMLS • News • Currency • Quality

  5. Labs.google.com • Google Sets • Google suggest • Google TV • Wireless

  6. Search Engine Business Models • Google 2004: • $3B gross, $300M profit • Why are targeted ads effective • Try searching on “Bill Gates”, “IBM” • Clickthroughs • http://searchenginewatch.com/webmasters/article.php/2167941

  7. How Much of the Web is Non-English? • 2002 • English 52% • Japanese 9% • German 6% • Chinese 5% • French 5% • Spanish 5% • Italian 4%

  8. How is the Internet Paid for? • Not like your telephone – don’t pay by usage

  9. Google as a Competitor to Microsoft? • Search portal as a desktop • Grid searching

  10. Collaborative Search • Competitive intelligence

  11. Social Interaction and Information Systems • Who are the stakeholders • User-centered design • Stakeholder design • How do these systems affect social systems and social interaction/social ? • Effects of the Cellphone or Internet on society • Search engines, e-commerce • Before that – effects of TV, telephone, telegraph, paperback books, printing,