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Put Creativity into Traveling! Fresh Travel!! Group Members Group 28 Lam Chi Bun, Lawrence Lam Ka Wai, Liz Li Cho Kwan, June Lo Chi Yip, Joey Yiu Wing Yan, Winnie Introduction Over 1300 tour operators in Hong Kong Some only make arrangements of travel tickets, travel documents,

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group members
Group Members
  • Group 28
  • Lam Chi Bun, Lawrence
  • Lam Ka Wai, Liz
  • Li Cho Kwan, June
  • Lo Chi Yip, Joey
  • Yiu Wing Yan, Winnie
introduction
Introduction
  • Over 1300 tour operators in Hong Kong
  • Some only make arrangements of
    • travel tickets,
    • travel documents,
    • accommodation,
    • entertainment and other related services for their customers
introduction4
Introduction
  • Great pressure in the workplace
  • Delighted to spend the holiday with a trip
  • The demand of traveling services has always been great.
  • We aim at putting creativity and traveling service together to form a new trend of the traveling business.
presentation flow
Presentation Flow
  • Feasibility of the business including marketing research
  • Business plan and proposal
  • Potential threats and future development
  • Put Creativityinto Traveling!
market research
Market Research
  • Questionnaire,
  • 80 people
  • Age between 15 to 42.
  • Among them 52.5% is male and 47.5% is female.
interview
Interview
  • Uni Power Travel Service Ltd
  • Sammy Li

(One of the Owners)

  • Travel Agency Company
  • 2003/04
our business description
Our business description

Mission

  • Put creativity into traveling!
  • Fresh experience
  • Challenging, special and various activities
our business description13
Our business description

Types of tour operator

  • Domestics tour operator
  • Inbound tour operator
  • Outbound tour operator
our business description14
Our business description

Types of services

  • Special tours
  • Tailor made tours
  • Gear Library
set up procedures
Set up procedures
  • Phrases

Phrase I

  • (3 to 6 months)
  • Set up a limited company
  • Apply for a traveling license from Travel Industry Council of Hong Kong
  • Search for site of the office
  • Office decoration
  • Human resources development- hiring staff and a pool of tourists guides
  • Set up companies goals, strategies and philosophy
  • Make linkage with travel product suppliers such as accommodation sector, transport sector, ground operators and other entertainment organizations etc.
set up procedures16
Set up procedures
  • Phrase II
  • (1-3 months)
  • Pre-tour planning
  • Initial research about the market and destination including collecting all the quotations from various travel product suppliers
  • Tour design and selection process
  • Itinerary Preparation (Identification of origin, destination and all stopping points) and tour packaging (combination of various travel services such as transportation and ground services)
  • Negotiation with product suppliers, making reservation for seats and rooms etc.
  • Appoint destination companies- making ground arrangement (contacting and co-ordinating with ground operators)
  • Tour costing and pricing
  • Design tour brochure
set up procedures17
Set up procedures
  • Phrase III
  • Marketing and promotion of tours to the market
  • Actual operation of tour
  • Make regular evaluation
  • Itinerary Development
target market
Target Market
  • Youth and
  • Chinese individual visitors
  • Different services and tours will be designed to meet their taste and demand
business structure
Business Structure

Initial stage

  • Private limited company
  • 5 shareholders
business structure21
Business Structure

Future plan

  • Open more branches in Tsim Sha Tsui, Causeway Bay etc
  • Try to attract new shareholders
site visit
Site visit
  • Intense competition among those long established travel agencies
  • Branches everywhere
  • Mainly in shopping centers
    • a few different travel agencies concentrated together and compete with each other
  • Staffs, standing in front of the branch to promote
site we chose for setting up our business
Site we chose for setting up our business
  • Site – important
  • New entrant in travel agency industry
  • Insufficient capital and human recourses to compete
  • Choose Mongkok
site we chose for setting up our business25
Site we chose for setting up our business
  • Reasons
  • One of the popular shopping districts in Hong Kong.
  • High concentration of people, especially
    • during peak hours
    • weekends and holidays.
site we chose for setting up our business26
Site we chose for setting up our business
  • Details:
  • G/F, 6 Shop, 1 Fa Yuen Street, Mongkok, Kowloon
  • Area: 1250 Sq feet
  • Width of Entrance: 16 feet
  • Rental fee per month: $80,000

Data from Midland Realty Agency

decoration
Decoration
  • Warm feeling
  • Like café, several tables and sofas instead of chairs
  • And carpet in the shop,

so that our clients can just sit on the floor and read our catalogues, photos and so on.

trendy and exciting tours
Trendy and exciting tours

Water ski & war game tour

special tours 1 water ski war game tour
Special tours 1Water ski & war game tour
  • one day trip
  • can enjoy war game and water ski (wakeboard).
  • co-organized by our company and various specialized associations including:
    • Hong Kong Water Ski Association (香港滑水總會)
    • Outdoor Adventurous Training Centre (香港野戰遊戲會)
    • So Kwun Wat Professional Training Centre (掃管芴戶外啟能訓練中心)
      • for their professional consultancy
      • activity site renting
      • ensures that our activities are safe to all
water ski war game tour
Water ski & war game tour
  • Aims
  • Common activities during their leisure time
  • go to game centre and play in the ‘3 D world’
  • In this tour: can try and enjoy two exciting games consecutively
slide34

Water ski & war game tour

  • Our aims are to provide opportunities to:
  • Try and enjoy some uncommon and exciting outdoor activities
  • Meet friends having similar habits and taste.
  • Relax and release daily pressure.
water ski war game tour35
Water ski & war game tour
  • Target group/requirement
    • aged between 18 to 35
    • like trying some exciting, trendy and uncommon activities
    • healthy conditions, suitable for exciting games (doctor certificates may be required)
    • Maximum numbers of participants per trip is 18 (divided into 2 teams).
water ski war game tour36
Water ski & war game tour
  • Duration
    • The tour starts from 9 a.m. to 10.p.m.
water ski war game tour37
Water ski & war game tour
  • Breakdown of the schedule
  • 1. 9 a.m. to 1 p.m.
  • Water ski (wakeboard)

Source: http://www.hksdb.org.hk/nsa/waterski/

water ski war game tour38
Water ski & war game tour
  • In Sai Kung
    • Pak Sha Wan
    • Will discuss with the a few services providers
    • Choose the most suitable sea areas
  • 1 hour briefing, introducing the safety tips, basic hand signals, equipments etc.
  • Active Certification Coaches will be invited
  • To supervise and manage the whole event.
water ski war game tour39
Water ski & war game tour
  • 2. 1 p.m. to 2 p.m.
  • Lunch
    • outdoor buffet at the location of water ski.
water skil war game
Water skil & war game
  • 3. 3 p.m. to 10 p.m.
  • War game
  • In So Kwun Wat Village, Tuen Mun.
  • War game site
    • Rent from the So Kwun Wat Porfessional Training Centre (掃管芴戶外啟能訓練中心)
water ski war game
Water ski & war game

Source: http://www.wargameclub.com/train-1.htm

water ski war game42
Water ski & war game
  • 2 experienced players to lead a team of 9
    • Provide basic knowledge about how to win, rules, how to use the equipments etc.
  • Equipments (e.g. airsoft guns, batteries, body armors, gloves, masks etc) will be provided by game site provider
war game water ski tour
War game & water ski tour
  • Price
  • $ 599 per person
special tours 2 trendy and exciting tour kayaking tour
Special tours 2 Trendy and exciting tour – Kayaking tour
  • Relaxing and memorable journey
  • Old villages, temples, sandy beaches, coastline
kayaking tour
Kayaking Tour
  • Target Group

-- over 16

  • Duration

-- 10am to 5pm

  • Places

-- country parks around Hong Kong

kayaking tour46
Kayaking Tour
  • Routes

-- Short route: our Training CentreTai ChauLap Sap ChauYeung ChauPak Sha ChauKiu Tsui Chau(Sharp Island)Hap Mun BayTai Ngam TsuiYim Tin TsaiCham Tau ChauTaining Centre

kayaking tour47
Kayaking Tour

-- Long route: Training CentreTai ChauTai Mon TsaiYim Tin TsaiWong Yi ChauTai Tau ChauHigh Island Detention CentreSham Tuk Mun channelLo Fu Tiu PaiRocky HarborPak ASo See MunHap Mun BayKiu Tsui ChauPak Sha ChauYeung ChauTraining Centre

kayaking tour48
Kayaking Tour
  • Prices

-- $500/Person

special tours 3 helicopter and flightseeing
Special tours 3 Helicopter and Flightseeing
  • Incredible perspective in Hong Kong
  • Fly over spectacular cities on earth
  • Comfortable and convenient in busy schedule
helicopter and flightseeing
Helicopter and Flightseeing
  • Target Group

-- all people are welcome, especially mainland visitors

  • Duration

-- two hours trip including lunch or dinner in Jumbo Floating Restaurant

helicopter and flightseeing51
Helicopter and Flightseeing
  • Routes

-- Victoria HarbourCentral

Hong Kong Lslands

Outlayings Island

Coast of New Territories

Jumbo Floating Restaurant

helicopter and flightseeing52
Helicopter and Flightseeing
  • Price

-- $500/Person

special tours 4 adventure tours
Special tours 4 Adventure tours

Aim:

Adventure tour is about experience!

  • Challenging, inspiring and memorable experience
  • Guides with local knowledge
  • Cooperate with the inbound operators

local guides

2. Train our group leaders in operations

adventure tours
Adventure tours

Target group

  • Energetic young people
  • Age range 18 ~ 35
  • Good health and
  • Positive, flexible and enquiring mind
adventure tours55
Adventure tours

Details

  • Our adventures are about discovery and personal achievement.
  • Paths less trodden, visiting isolated communities, old sites and spectacular landscapes.
adventure tours56
Adventure tours

Grading system

adventure tours57
Adventure tours

Types of adventures:

Adventure Tour

  • Discover natural history and cultural adventures
  • Local hospitality of the Inns in Japan
  • Buddhist monastery in Tibet
  • Minorities’ lifestyles in China etc.
adventure tours58
Adventure tours

Trekking Tour

  • Exploring villages and monasteries
  • Getting close up to inspiring mountain scenery
  • Himalaya in Nepal
  • Along the Great Wall of China
  • Turgen Mountain in Mongolia etc.
adventure tours59
Adventure tours

Cycling Tour

  • Explore remote villages a world away from the highways
  • India
  • Vietnam
  • China
  • Japan etc.
adventure tours route 1
Adventure tours – Route 1

Culture and natural wonders of Vietnam and Cambodia

adventure tours route 161
Adventure tours – Route 1
  • Day 1 Arrive Hanoi
  • Day 2 In Hanoi
  • Day 3 Transfer to Mai Chau, begin trek
  • Day 4 Mai Chau Trek
  • Day 5 Transfer to Hai Phong
  • Day 6 Transfer to Cat Ba Island
  • Day 7 Cruise Ha Long Bay, board evening train for Hue
  • Day 8 In Hue
  • Day 9 Transfer to Hoi An
  • Day 10 In Hoi An, take evening train to Nha Trang
  • Day 11 In Nha Trang
  • Day 12 In Nha Trang, evening train to Ho Chi Minh City
  • Day 13 In Ho Chi Minh City, visit Cu Chi Tunnels
  • Day 14 Transfer to the Mekong Delta
  • Day 15 Transfer to Ho Chi Minh City
  • Day 16 Bus to Cambodia
  • Day 17 Full day tour of Phnom Penh
  • Day 18 Transfer to Siem Reap
  • Day 19/20 At Angkor Temples
  • Day 21 In Siem Reap, trip concludes.
adventure tours route 263
Adventure tours – Route 2
  • Day 1 Arrive Zhaoqing
  • Day 2/11

Cycling through rural china, visiting hilltop monasteries, local markets and schools, nature reserves, the Yao people, the limestone pinnacles in Yangshuo and cobbled stone villages en route to Guilin

  • Day 12/13

Fly to ancient walled city of Xian with its famous Terracotta warriors

  • Day 14 Overnight train to Beijing
  • Day 15/17 Arrive Beijing visit Tiananmen Square, the Forbidden City, Great Wall and the Summer Palace
  • Day 18 In Beijing, trip concludes
night club tour
Night club tour
  • A four nights trips for our customers to visit some of the hottest club in Hong Kong nowadays.
  • Introduce the local and foreign party lover to these famous clubs.
  • Create a chance for our customers to meet new people and chill out in the weekend end.
night club tour66
Night club tour

Aim

  • Since many people want to get in these clubs, however they serve members only.
  • Our traveling agency act as a business partner with the club can bring our customers in and help them to reserve tables.
night club tour67
Night club tour

Target group

  • Chinese visitors
  • Age 18 to 30.
  • Younger people like clubbing more than older people.
  • Applicants’ age of this tour must be above 18. This is the minimum age to entrance most of the clubs in Hong Kong.
duration
Duration
  • The trip will start at 10pm to 4am Wednesday to Saturday.
night club tour69
Night club tour

Places

  • C Club
night club tour70
Night club tour
  • The Music “Sexy house” will be the signature style of music for C club.
night club tour72
Night club tour
  • Drop bar is the brainchild of an eclectic group of people.
  • Drop is also the un-official 'hang-out' for international artists & celebrities including Robbie Williams.
night club tour73
Night club tour
  • Dragon –I
  • the club has become more famous for its pulling power than for its music.
  • Wednesday Model’s night
night club tour75
Night club tour
  • ” Club ING boasts the longest running and most successful “ladies night” in Asia on Thursday.
  • 3 sections
  • Thursday Ladies night – free drinks for ladies
night club tour76
Night club tour
  • Dip
  • Dip has become a favorite among the overseas Chinese contingent, with its and good selection of music.
  • The bar upstairs, Club Mod provides a good place for people to take a rest after dance.
night club tour77
Night club tour
  • Fly
  • This party zone offers a range of musical styles in a sexy space characterized by mirrored tiles.
  • Start there business in early this year, becoming one of the popular club in Hong Kong.
night club tour78
Night club tour
  • Backroom
  • Thursday night- Half price for all drinks.
  • Live saxophone performance during the weekend.
night club tour79
Night club tour

Routes

  • Wed: Dragon-I, drop
  • Thu: Club ING, backroom, drop
  • Fri: C-Club, Fly, Dip, drop
  • Sat: Dragon-I, Fly, Dip, drop
night club tour80
Night club tour

Price

  • $1000 per persons.
  • It should cover our budget:
    • Entrance fees on some of the club.
    • The minimum charges if reserve table.
    • The wage to hire a tour guide that familiar these clubs.
gear library
Gear library
  • Rental gear service

Unusual in Hong Kong

  • The selling point:

Equipments is very expensive to own

Reducing cost on traveling

gear library82
Gear library

Gear includes:

  • Backpack
  • Tent
  • Sleeping Bag
  • Hat/ Cap
  • Hiking Pole
  • Lighting tools
  • Others: Compass, Map, Tour guidebook and other information on traveling
gear library83
Gear library

Rental Regulation

  • Rental fee

10% of the equipment

  • Deposit

50% of the cost of the rental items

(special offer for our members: 30%)

tailor made tour service

Tailor-made Tour Service

Tour of Your Own

Ideal for

companies

Interest groups

family get-together holidays

Departure date can be decided

as you wish.

tailor made schedule

Tailor-made Schedule

Special sighting Of your own

Your Own Choice of Hotel and food

professional services

Professional Services

Meetings and orientation at places at your choice

Experienced staff provides professional travel advice

Tours are escorted by experienced tour guides

visa application

Visa Application

Visa application for all major countries can be handled by us.

application method

Application Method

Fill in the application form

Contact us at least a month before departure

Bring along valid travel documents

Confirm booking at our office.

promotion
Promotion
  • No large scale promotion or advertisement
  • Attracts customers mainly through networking and referral
  • Select those promotion channels that can reach the largest number of youth and Chinese visitors
promotion91
Promotion

Radio advertising

  • Relatively cheaper than advertising on TV Still reach a large number of youth
  • Radio programs that are particularly famous and popular
promotion92
Promotion

Teenagers’ magazines

  • Magazines specifically targeted on the youth and teenagers e.g.:
    • ‘Yes!’, ‘東 Touch’ etc.
  • Cheaper than on TV and radio
  • Much more effective and attractive than newspaper advertisement
existing similar business
Existing similar business
  • 香港中國旅行網有限公司 www.ctshk.com
  • Set up in 2000
  • Various kinds of products and services
    • ‘特種旅遊’

Tours:

  • Delicious food
  • Helicopter
  • Golf
  • Bicycle riding
  • Hot spring
  • Ship travel
existing similar business96
Existing similar business

Protrek travel and outdoor gear

  • Since 1992
  • In the very beginning, it just provided and sold various camping and outdoor gear.
  • From 1995, re-named as

‘Protrek Travel & Outdoor Gear’

  • Sells various travel facilities,
  • Offers free travel consultant services
  • Rental gear services to customers.
threats
Threats
  • The most crucial issue to start up
    • Obtain the license
    • Cost of the license is huge
  • Have to think of some new ideas
  • Followers will copy very quickly
threats99
Threats
  • Provide a superior quality of service
  • Hire more experience and qualified tour guide
    • Act like our company’s ambassador
threats100
Threats
  • For special trip e.g. adventure tour
    • Hard to negotiate with the insurance company.
  • The potential risk of the return of the contagious disease SARS.
future
Future
  • Open up travel for the mainlanders to Hong Kong
    • interested in joining the tours that travel Hong Kong locally
  • Have to think of some interesting local tours
  • Consumers in Hong Kong
    • More interested in traveling overseas.
  • Expand our business follow three phrase.
3 phases for growth
3 Phases for growth
  • The first phrase
    • start up a traveling agency in Hong Kong
    • Concentrate in attracting the mainlander to join our special tours
    • As the blooming of the Chinese economy recent years, the consumers are now spending more on travel.
3 phases for growth103
3 Phases for growth
  • The second phrase
  • Cooperate with the mainland travel agency to expand our business in China.
    • Growing demand of the travel services in China nowadays
    • Benefits from the good networking on the source of consumers
    • Provide a better quality of service and more special tours to the consumers than the mainland travel agency
3 phases for growth104
3 Phases for growth
  • The Third phrase
    • Further expand the travel agency business towards the world
    • Given that our company base is still in Hong Kong
    • Aim to capture more profit from foreign tourists
conclusion
Conclusion
  • Set up a travel agency company
    • Different from other long established travel agencies
    • Organize some special tours
    • Tailor-made tours to design trips
    • gear library in our store
  • After a detailed consideration, investigation and market research
    • We do believe our business is feasible and profitable
slide107
~End~

Thank You!