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Put Creativity into Traveling!

Put Creativity into Traveling!

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Put Creativity into Traveling!

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  1. Put Creativity into Traveling! Fresh Travel!!

  2. Group Members • Group 28 • Lam Chi Bun, Lawrence • Lam Ka Wai, Liz • Li Cho Kwan, June • Lo Chi Yip, Joey • Yiu Wing Yan, Winnie

  3. Introduction • Over 1300 tour operators in Hong Kong • Some only make arrangements of • travel tickets, • travel documents, • accommodation, • entertainment and other related services for their customers

  4. Introduction • Great pressure in the workplace • Delighted to spend the holiday with a trip • The demand of traveling services has always been great. • We aim at putting creativity and traveling service together to form a new trend of the traveling business.

  5. Presentation Flow • Feasibility of the business including marketing research • Business plan and proposal • Potential threats and future development • Put Creativityinto Traveling!

  6. Market Research • Questionnaire, • 80 people • Age between 15 to 42. • Among them 52.5% is male and 47.5% is female.

  7. Market Research

  8. Market Research

  9. Market Research

  10. Market Research

  11. Interview • Uni Power Travel Service Ltd • Sammy Li (One of the Owners) • Travel Agency Company • 2003/04

  12. Our business description Mission • Put creativity into traveling! • Fresh experience • Challenging, special and various activities

  13. Our business description Types of tour operator • Domestics tour operator • Inbound tour operator • Outbound tour operator

  14. Our business description Types of services • Special tours • Tailor made tours • Gear Library

  15. Set up procedures • Phrases Phrase I • (3 to 6 months) • Set up a limited company • Apply for a traveling license from Travel Industry Council of Hong Kong • Search for site of the office • Office decoration • Human resources development- hiring staff and a pool of tourists guides • Set up companies goals, strategies and philosophy • Make linkage with travel product suppliers such as accommodation sector, transport sector, ground operators and other entertainment organizations etc.

  16. Set up procedures • Phrase II • (1-3 months) • Pre-tour planning • Initial research about the market and destination including collecting all the quotations from various travel product suppliers • Tour design and selection process • Itinerary Preparation (Identification of origin, destination and all stopping points) and tour packaging (combination of various travel services such as transportation and ground services) • Negotiation with product suppliers, making reservation for seats and rooms etc. • Appoint destination companies- making ground arrangement (contacting and co-ordinating with ground operators) • Tour costing and pricing • Design tour brochure

  17. Set up procedures • Phrase III • Marketing and promotion of tours to the market • Actual operation of tour • Make regular evaluation • Itinerary Development

  18. Target Market • Youth and • Chinese individual visitors • Different services and tours will be designed to meet their taste and demand

  19. Target Market

  20. Business Structure Initial stage • Private limited company • 5 shareholders

  21. Business Structure Future plan • Open more branches in Tsim Sha Tsui, Causeway Bay etc • Try to attract new shareholders

  22. Organization Structure

  23. Site visit • Intense competition among those long established travel agencies • Branches everywhere • Mainly in shopping centers • a few different travel agencies concentrated together and compete with each other • Staffs, standing in front of the branch to promote

  24. Site we chose for setting up our business • Site – important • New entrant in travel agency industry • Insufficient capital and human recourses to compete • Choose Mongkok

  25. Site we chose for setting up our business • Reasons • One of the popular shopping districts in Hong Kong. • High concentration of people, especially • during peak hours • weekends and holidays.

  26. Site we chose for setting up our business • Details: • G/F, 6 Shop, 1 Fa Yuen Street, Mongkok, Kowloon • Area: 1250 Sq feet • Width of Entrance: 16 feet • Rental fee per month: $80,000 Data from Midland Realty Agency

  27. Picture of the shop

  28. Ground floor plan

  29. Location plan

  30. Decoration • Warm feeling • Like café, several tables and sofas instead of chairs • And carpet in the shop, so that our clients can just sit on the floor and read our catalogues, photos and so on.

  31. Trendy and exciting tours Water ski & war game tour

  32. Special tours 1Water ski & war game tour • one day trip • can enjoy war game and water ski (wakeboard). • co-organized by our company and various specialized associations including: • Hong Kong Water Ski Association (香港滑水總會) • Outdoor Adventurous Training Centre (香港野戰遊戲會) • So Kwun Wat Professional Training Centre (掃管芴戶外啟能訓練中心) • for their professional consultancy • activity site renting • ensures that our activities are safe to all

  33. Water ski & war game tour • Aims • Common activities during their leisure time • go to game centre and play in the ‘3 D world’ • In this tour: can try and enjoy two exciting games consecutively

  34. Water ski & war game tour • Our aims are to provide opportunities to: • Try and enjoy some uncommon and exciting outdoor activities • Meet friends having similar habits and taste. • Relax and release daily pressure.

  35. Water ski & war game tour • Target group/requirement • aged between 18 to 35 • like trying some exciting, trendy and uncommon activities • healthy conditions, suitable for exciting games (doctor certificates may be required) • Maximum numbers of participants per trip is 18 (divided into 2 teams).

  36. Water ski & war game tour • Duration • The tour starts from 9 a.m. to 10.p.m.

  37. Water ski & war game tour • Breakdown of the schedule • 1. 9 a.m. to 1 p.m. • Water ski (wakeboard) Source: http://www.hksdb.org.hk/nsa/waterski/

  38. Water ski & war game tour • In Sai Kung • Pak Sha Wan • Will discuss with the a few services providers • Choose the most suitable sea areas • 1 hour briefing, introducing the safety tips, basic hand signals, equipments etc. • Active Certification Coaches will be invited • To supervise and manage the whole event.

  39. Water ski & war game tour • 2. 1 p.m. to 2 p.m. • Lunch • outdoor buffet at the location of water ski.

  40. Water skil & war game • 3. 3 p.m. to 10 p.m. • War game • In So Kwun Wat Village, Tuen Mun. • War game site • Rent from the So Kwun Wat Porfessional Training Centre (掃管芴戶外啟能訓練中心)

  41. Water ski & war game Source: http://www.wargameclub.com/train-1.htm

  42. Water ski & war game • 2 experienced players to lead a team of 9 • Provide basic knowledge about how to win, rules, how to use the equipments etc. • Equipments (e.g. airsoft guns, batteries, body armors, gloves, masks etc) will be provided by game site provider

  43. War game & water ski tour • Price • $ 599 per person

  44. Special tours 2 Trendy and exciting tour – Kayaking tour • Relaxing and memorable journey • Old villages, temples, sandy beaches, coastline

  45. Kayaking Tour • Target Group -- over 16 • Duration -- 10am to 5pm • Places -- country parks around Hong Kong

  46. Kayaking Tour • Routes -- Short route: our Training CentreTai ChauLap Sap ChauYeung ChauPak Sha ChauKiu Tsui Chau(Sharp Island)Hap Mun BayTai Ngam TsuiYim Tin TsaiCham Tau ChauTaining Centre

  47. Kayaking Tour -- Long route: Training CentreTai ChauTai Mon TsaiYim Tin TsaiWong Yi ChauTai Tau ChauHigh Island Detention CentreSham Tuk Mun channelLo Fu Tiu PaiRocky HarborPak ASo See MunHap Mun BayKiu Tsui ChauPak Sha ChauYeung ChauTraining Centre

  48. Kayaking Tour • Prices -- $500/Person

  49. Special tours 3 Helicopter and Flightseeing • Incredible perspective in Hong Kong • Fly over spectacular cities on earth • Comfortable and convenient in busy schedule

  50. Helicopter and Flightseeing • Target Group -- all people are welcome, especially mainland visitors • Duration -- two hours trip including lunch or dinner in Jumbo Floating Restaurant