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Tourism

Tourism. 156,000 businesses in the Ontario Tourism Industry $21.8 billion in revenues 486,000 jobs 81,200 jobs created (2005) $5.8 billion in tax revenues. FESTIVALS AND EVENTS ONTARIO. Voice of the Festivals and Events Industry in Ontario. FEO Mission Statement.

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Tourism

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  1. Tourism • 156,000 businesses in the Ontario Tourism Industry • $21.8 billion in revenues • 486,000 jobs • 81,200 jobs created (2005) • $5.8 billion in tax revenues

  2. FESTIVALS AND EVENTS ONTARIO • Voice of the Festivals and Events Industry in Ontario

  3. FEO Mission Statement • To Develop, Represent, and Promote the Ontario Festivals and Events Industry

  4. Goals & Objectives • Sport Tourism Alliance • Facilitate networking, • education and communication • opportunities • Provide a credible image and • profile • Set targets for expansion of the industry and to monitor achievement Festivals & Events Ontario • Provide a forum for exchanging experiences, resources and information • Effectively represent Ontario’s festivals • Increase public awareness of Ontario’s festivals industry

  5. Goals & Objectives • Sport Tourism Alliance • Build investment in • Sport Tourism from the • public and private sectors • Facilitate access to national • tools and best practices Festivals & Events Ontario • Operate an effective and efficient organization • To assist in the development of recognition and certification programs for individuals in Ontario’s festival industry

  6. Emphasis • Membership • Networking • Professionalism • Lobbying • Advocacy • Marketing and Promotions • Revenue Generation

  7. WEBSITE • Event Searches • Post your Event • Directory of Suppliers • Best Practices

  8. Canadian Festivals Coalition • Established 2004 to address drop in financial resources. • Senior level industry professionals chosen from across the country • Working to ensure the viability of Canadian Festivals and Events

  9. Canadian Festivals Coalition • Fastest growing sector - 14% growth rate • Enjoys few of the benefits it generates • Direct revenues going to government

  10. Canadian Festivals Coalition • Looking for associations to pledge their support • Look to bring 600 - 800 supporters together • Create a brand image to recognize the importance of the special event industry to Canada’s economy

  11. International Festivals and Events Association • Convention and Expo: September 18 - 22, 2006 • Keynote Speakers • Breakout Sessions

  12. International Festivals and Events Association • Social Activities • Foundation Events • www.ifea.com

  13. THANK YOUwww.festivalsandeventsontario.ca

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