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Theories and Models in Health Promotion: Introduction. Presentation by Irving Rootman to SFU Class on Principles and Practices of Health Promotion September 20, 2010. Definitions of Models and Theories.

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Theories and Models in Health Promotion: Introduction


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    1. Theories and Models in Health Promotion: Introduction Presentation by Irving Rootman to SFU Class on Principles and Practices of Health Promotion September 20, 2010

    2. Definitions of Models and Theories “ A theory is a set of interrelated concepts, definitions and propositions that present a systematic view of events or situations by specifying relations among variables, in order to explain and predict the events or situations” (Kerlinger, 1986, p. 9) “ Models draw on a number of theories to help understand a specific problem in a particular setting or context” (Glanz et al., 2008, p.29)

    3. Types of Theories and Models • Intrapersonal • Interpersonal • Group, Organization and Community • Planning, Ecological, Social Marketing and Evaluation

    4. Intrapersonal • Health Belief Model • Theory of Reasoned Action/Theory of Planned Behavior/Integrated Behavior Model • Transtheoretical Model/Stages of Change • Precaution Adoption Process Model

    5. Interpersonal • Social Cognitive Theory • Social Networks and Social Support • Stress and Coping • Clinician-Patient Communication

    6. Community and Group • Community Organization and Community-Building • Diffusion of Innovations • Theories of Organizational Change • Communication Theory

    7. Models for Using Theory • PRECEDE-PROCEED • Social Marketing • Ecological Models • Evaluation

    8. Questions 1. What do these theories and models have in common? 2. How do they differ from one another? 3. Which are most likely to be helpful in the study of healthy aging and healthy older adults? 4. Which one do you personally like best? Why?

    9. References • Kerlinger, EN (1986). Foundations of Behavioral Research(3d ed.). Mew York: Holt, Rinehart and Winston. • Glanz, KM, Rimer, BK & Viswanath, K. (Eds.),(2008). Health behavior and health education: Theory, research and practice 4th Edition, San Francisco, California: Jossey-Bass.