Chapter  8:  Diversification:  Strategies  for  Managing  a Group  of  Businesses Preloader

Chapter 8: Diversification: Strategies for Managing a Group of Businesses - PowerPoint PPT Presentation


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Chapter Learning Objectives. Understand when and how business diversification can enhance shareholder value.Gain an understanding of how related diversification strategies can produce cross-business strategic fits capable of delivering competitive advantage.Become aware of the merits and risks of corporate strategies keyed to unrelated diversification.Gain command of the analytical tools for evaluating a company\'s diversification strategy.Become familiar with a company\'s five main corporat24

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