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Creating Brochures

Creating Brochures. What is a brochure?. A small printed paper piece, usually a single sheet. Typically 8 ½" x 11" or 8 ½" x 14" tri-fold. Can have different dimensions or numbers of folds. Purposes a brochure can serve. A brochure can: Explain your organization's purpose and services.

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Creating Brochures

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  1. Creating Brochures

  2. What is a brochure? • A small printed paper piece, usually a single sheet. • Typically 8 ½" x 11" or 8 ½" x 14" tri-fold. • Can have different dimensions or numbers of folds.

  3. Purposes a brochure can serve A brochure can: • Explain your organization's purpose and services. • Answer frequently asked questions. • Offer how-to or health info. • Tell how to find out more about your organization. • Promote a program or event.

  4. Who brochures can target • Potential members and volunteers. • Potential clients. • Potential funders. • Potential community partners and supporters. • The press. • The general public.

  5. What you can do with brochures • Direct mail to targeted people. • Attach to proposals or reports. • Use in press kits and presentation folders • Give to prospective employees and volunteers. • Distribute at meetings, fairs, conferences, seminars, workshops, classes.

  6. Planning a brochure • Gather ideas and examples. • Brainstorm. • Write an outline. • Arrange topics in a logical sequence.

  7. Writing & designing a brochure • Decide on computer vs. manual layout. • Make a "dummy". • Make a paste-up board. • Review work and get feedback. • Have your brochure printed or photocopied. • Distribute your brochure.

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