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Brochures - PowerPoint PPT Presentation


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Brochures. and Leaflets. persuade. and inform. To persuade. you need to use. FEEL GOOD WORDS. friendly. ATTRACTIVE. welcoming. picturesque. peaceful. calm. EXCITING. To inform. you need to. ORGANISE YOUR INFORMATION. HEADINGS. LOVELY LEE-ON-THE-SOLENT. e.g. Sub-headings.

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Brochures


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    Presentation Transcript
    1. Brochures and Leaflets persuade and inform

    2. To persuade you need to use FEEL GOOD WORDS friendly ATTRACTIVE welcoming picturesque peaceful calm EXCITING

    3. To inform you need to ORGANISE YOUR INFORMATION HEADINGS LOVELY LEE-ON-THE-SOLENT e.g. Sub-headings LEISURE Bullet points Walking along our spectacular coast Bird-watching at our beautiful reserve Cycling our many cycle paths

    4. REMEMBER TO USE BOSSY VERBS (IMPERATIVES) EXPLORE our lovely coastline VISIT numerous nearby attractions the joy of windsurfing and jet-skiing EXPERIENCE STROLL along the lovely promenade

    5. Rhetorical questions???? Use some (Questions used for effect which do not need an answer) Fancy a great holiday break? Are you interested in our maritime history? Why not come to Lee-on-Solent?

    6. ADD SOME PICTURES A picture paints a thousand words