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Why Write Brochures?

Discover the essential steps to creating impactful brochures that effectively showcase your products, services, and company values. Our guide highlights the key reasons for brochure creation, such as increasing awareness, understanding, and market share. Learn the critical criteria for writing brochures, including structural elements like title pages, body panels, and effective design techniques. Incorporate visuals strategically and engage your audience with well-defined content. Elevate your marketing strategy with brochures that resonate and convert.

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Why Write Brochures?

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  1. Why Write Brochures? Detailed overview of products, services, options, and opportunities Mailing Address: Third Floor 207 Regent Street London W1B 3HH Email: info@contentwritings.com Website : http://www.contentwritings..com

  2. Reasons to Create a Brochure • Create awareness of a company, product, or service • Increase understanding of a product, service, or company mission • Advertise new aspects about your company, product, or service • Change negative attitudes http://www.contentwritings..com

  3. Reasons to Create a Brochure • Show ways in which a company, product, or service surpasses the competition • Increase frequency of use, visit, or purchase • Increase market share http://www.contentwritings..com

  4. Criteria for Writing Brochures • More detailed than a flier • Less developed than a newsletter • Topic and amount of information will determine the size http://www.contentwritings..com

  5. Criteria for Writing Brochures • Title Page (Front Panel) • Topic (product name, service, location, subject) • Graphic (visual representation) • Contact Information (address, phone, email, fax) http://www.contentwritings..com

  6. Criteria for Writing Brochures • Back Panel (may accomplish any of the following goals) • Conclusion (restate the highlights or suggest a next step) • Mailing (address, stamp/paid postage, reader’s address) • Coupons (incentive to visit; discounts/complimentary tickets) • Location (address, hours of operation, phone numbers, e-mail, map) http://www.contentwritings..com

  7. Criteria for Writing Brochures • Body Panels (Fold-in and Inside) • Provide headings and subheadings • Navigational tools • Consistent font type and size • First level headings should be larger and more emphatic than second level headings) • Parallel to each other grammatically • Use graphics • Vary page layout, add visual appeal, enhance text • Develop ideas • Answer reporter’s questions http://www.contentwritings..com

  8. Criteria for Writing Brochures • Document Design • Use three or so different highlight techniques • Limit sentence length to 10-12 words • Limit paragraph length to 4-6 lines • Use white space • Indent and itemize information • Use color for interest, variety, and emphasis • Bullet key points • Boldface or underline key ideas http://www.contentwritings..com

  9. Criteria for Writing Brochures • Document Design • For variety and visual appeal, let text and graphics overlap two or more of the panels. • Place graphics at angles (occasionally) or alternate their placement at either the center, right, or left margin of the panel. http://www.contentwritings..com

  10. Criteria for Writing Brochures • Audience Recognition and Involvement • Define any terminology, abbreviations, or acronyms that cause confusion • Personalize through pronoun usage and contractions • Accuracy • Proofread • No mistakes http://www.contentwritings..com

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