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Section and Branch Best Practices Webinar. Brad Holzwart Oct. 14, 2009. Overview. Champions Finding New Members Engaging All Members Retaining All Members Converting Students Keeping Younger Members Involving Government Engineers Resources. Current Membership.

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Section and Branch Best Practices Webinar

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Finding New Members

Engaging All Members

Retaining All Members

Converting Students

Keeping Younger Members

Involving Government Engineers


current membership
Current Membership

More than 144,000 members

More than 25,000 students

20,000 life members

10% of membership is international

why do people join professional societies
Why Do People Join Professional Societies

It’s a career investment and a personal mission

They expect something of value in return

Value, to a professional, is something that helps them:

Advance their careers

Experience leadership

Gain peer/professional recognition

Gain access to lifelong learning

asce membership champions
ASCE Membership Champions

Champions are the personal “face” of ASCE

Increase the visibility of ASCE in local organizations on a grassroots level

Encourage members to get more involved (retention)

Promote ASCE membership to non-ASCE Members

Work with the local membership committee to develop and carry out the membership plan

With local Board approval/support

how does asce support its membership champions
How Does ASCE Support its Membership Champions




Pizza Party

Membership Benefits PowerPoint

Mailing Assistance

Champion Liaison

finding new members
Finding New Members

Member Prospect Ideas

Assigned Members – available on FTP server

Former/Dropped members

Active non-members who may attend meetings or classes

State licensing and registration boards

Competing association members/attendees

College and university alumni

Public and private sector organizations

Students and graduating students

finding new members1
Finding New Members

Work with ASCE HQ on joint development mailings

Pizza Parties – on us

  • Success Snapshot:
  • The Northern Colorado Branch has a plan to visit ALL of the local engineering firms in their area to give a 1-hour talk about ASCE member benefits.
  • The Wichita Branch diversifies its board with members from local engineering firms and they spread the word throughout their companies.
engaging all members
Engaging All Members

Welcome new members using our FTP site

New Member Welcome Kit

Send a special letter, e-mail or postcard welcoming new members

Personally invite them to events

Establish welcome committee

Volunteer Opportunities

Follow-up with first-time attendees

engaging all members1
Engaging All Members

Involvement – Committed members renew at a higher rate

Outline clear expectations

Acknowledge accomplishments

Partner new members with current volunteers

  • Success Snapshot – Nine-month Courtship Plan
    • Work to eliminate the “new kid in school” feeling
    • Engage slowly at first
engaging all members2
Engaging All Members

Contact at-risk members

1st, 2nd, 3rd year members

Recently graduated students and students in their last semester

Members who have not renewed by February

All at-risk members are available on the FTP site

retaining all members
Retaining All Members

Professional recognition

Obtainment of Fellow or Distinguished Member distinction

Honors and Awards

Life Membership

Hold a special recognition program for presentation

Membership Advancement & credentialing

For Example: Blaine Leonard, P.E., D.GE, F.ASCE

converting students
Converting Students

Reaching out to student members:

Invite a Younger Member to a meeting (preferably an alumnus)

Join Younger Member Group activities, including K-12 outreach opportunities

Find an active Practitioner Advisor, like recently graduated alumni

Hold a joint Chapter-Section/Branch meeting

Hold your Section and Branch meeting on campus

converting students1
Converting Students

Only 27% of students know about the graduated dues scale, including 64% of officers – plus Students upgrade FREE for the first year

First year after $50

Second year after $80

Third year after $115

Fourth year after $155

Fifth year after $205

converting students2
Converting Students

ASCE Institutes propel the knowledge and practice of specific civil engineering specialties by focusing on the technical, educational and professional issues within your area.

Stay on the cutting edge of your technical discipline by joining one of our eight Specialty Institutes for FREE!

keeping younger members
Keeping Younger Members

ASCE Sections and Branches are a safe environment for developing and refining:

Leadership styles

Communication skills

An appreciation for skills in business development

Expanding their circle of influence


Networking opportunities

keeping younger members1
Keeping Younger Members

Transferable Leadership Skills

ASCE Experience Work Experience

team building staff management

consensus building decision making

negotiating negotiating

presentation skills public speaking

issues management setting priorities

fiscal responsibility financial management

fundraising/membership sales/marketing

keeping younger members2
Keeping Younger Members

Mentoring and eMentoring

Members will benefit from personalized professional guidance and seasoned experts

eMentoring connects proteges and mentors regardless of their location across the country and world

keeping younger members3
Keeping Younger Members

eLearning Workshops

FREE member-only access to live, monthly Web learning programs

Each a $249 value

Hone critical career skills in areas such as:

Effective communications


Team-building and management

Improving people skills

involving government engineers
Involving Government Engineers

Involving government engineers:

Invite as speakers

Invite as guests

Conduct a meeting at either facility

asce resources1
ASCE Resources

Best practices submitted from Sections & Branches

Online Advertising Library

Sample letters and scripts

Survey Template

Membership PowerPoint (two versions)

Career Stages Brochure

FTP tip in the Section Informant

For other tips throughout the year, download the Section/Branch calendar

asce resources2
ASCE Resources

Promotional merchandise and materials

ASCE Gift Store

asce resources3
ASCE Resources

Request membership brochures and applications by:


calling (800) 548-ASCE (2723)

downloading PDF applications, value ads or a PowerPoint presentation at

thank you
Thank You

Brad Holzwart

Manager, Membership Marketing

(800) 548-ASCE (2723)


9:00 a.m.-5:00 p.m. ET