Workplace Giving Best Practices Webinar

1. Workplace Giving Best Practices Webinar Welcome

2. Workplace Giving Best Practices Tom Richey Manager of Global Citizenship & Policy At Abbott, Tom is responsible for all the Employee Engagement programs, including Matching Grants, Volunteers and the Employee Giving Campaign. He also does work in Community Vitality and manages the Family Science programs.

4. Abbott Facts: Global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products including nutritionals, devices and diagnostics. • Over 33,000 U.S. based employees • More then 24 locations in 11 states

5. Campaign Leadership…Team Effort • Program ownership • Global Citizenship & Policy • Employee Giving Campaign Working Group • Manager of Global Citizenship • Corporate IT • Employee Engagement Coordinator • Program vendor • JK Group, Princeton, NJ • Creative partner • Corporate Agenda, New York, NY

6. 2007 Results – Total participation – 65% Total money raised – $5,000,031 2008 Results – Total participation – 73% Total money raised – $5,394,708 Increases in corporate giving Overall Participation Rates

7. Campaign dates • Same time frame each year • Key Metrics • Participation rates • Dollars raised • Featured Charities • Match 50 cents for each dollar pledged • Campaign of Choice • Employees can donate to any qualified non-profit organization. • Over 4,000 charities donated to in 2008 Featured Charities

8. Through the campaign we make a strong statement that caring is a cornerstone of Abbott’s culture • We recognize even greater needs in our communities than any time in recent history • This year, we’re asking everyone to make a gift • We are committed to sustaining our legacy of giving back to the community • Provide excellent customer service that ensures employee confidentiality and trust Increases in corporate giving Overall Dollars Raised

9. Generate “Buzz” through robust marketing plan • Share stories from employees and community that tug at the heart and motivates employees • Provide employees access and exposure to non-profit partners • Competition – Competition – Competition • Engage senior leadership and management. • No event too small – i.e. contests, etc. • 100% SOLICITATION – Every employee contacted in person. Increases in corporate giving

10. Train Division Chairs to Execute Campaign Plan • Mandatory training sessions and/or webinars. • Development of a tool kit for chairs, captains and solicitors. • Be open to feedback and suggestions from chairs. • Share best practices daily during the campaign. • Educate employees about the Campaign • Be able to articulate why we run a campaign. • Stress importance of workplace giving. • Cost effective, helps non-profits with budgeting, etc. • Part of Company’s CSR/Citizenship story. • Drive for Results • Be enthusiastic, be positive, be a resource. • Provide National Chair with communication materials and results to encourage Senior Leadership involvement. • Thank employees and campaign staff for hard work. Featured Charities

12. 2008 Campaign Enhancements Cyber Cafés Cyber Cafés made donating a fun and social event and increased donations from manufacturing, cafeteria, housekeeping, etc.

13. Tom Richey Manager Global Citizenship 100 Abbott Park Road, Bldg 6D-2 Abbott Park, IL 60064 thomas.l.richey@abbott.com

15. Workplace Giving Best Practices Tola Oyewole Senior Community Relations Specialist At Best Buy Tola is responsible for providing leadership for all aspects of Best Buy's $5MM employee giving campaign, Teach program, Disaster Relief, new store opening donations, and diversity initiatives and sponsorships.

16. Best Buy Employee Giving Campaign Best Practices March 13, 2009

17. Best Buy Campaign Goals and Results Best Buy has been a partner of the United Way for over ten years. The FY09 United Way campaign successfully raised over $5.6MM and reaching 88.5 percent employee log-on participation enterprise-wide. The goals were to: Raise $ $5.5MM enterprise-wide for the United Way ($4.2MM BBY US and $1.3MM BBY Canada) Obtain goal of 100 percent employee log-on participation The overall campaign goal was to support our local communities by providing employees the opportunity to contribute directly through the focus areas of: Education and Teens – helping children and teens achieve their potential though education Income – helping families become financially stable and independent Health – educating and improving the health of our communities

18. Communications Plan Strategic and More Effective The overall communication of the United Way campaign was more strategic than in previous years. Proactive vs. reactive use of internal communication vehicles allowed campaign messaging to be more strategic and targeted specific employee audiences without having to over communicate to all employees at the close of the campaign. Examples of this are: Specific messaging to targeted employee audiences: Personalizing leadership, corporate and retail messaging Personalized communications to EBN Network, Local Giving Governance Committees, WOLF Newsletter, Volunteer Council, and Retail Leadership Forum to increase the reach of campaign messaging to drive participation. Spanish Translation: Spanish pledge site, communications, and campaign collateral for Puerto Rico and Hispanic Initiative stores to increase employee awareness and involvement to Spanish speaking audiences. Leadership Cabinet Communication Leadership cabinet was strong and very engaged with employees, communicating weekly results and activities, encouraging leadership participation, and reinforcing the Best Buy commitment to our communities.

19. LEADERSHIP CABINET

20. Kick Off, Events and Employee Incentives Best Buy has a very young employee demographic. In our stores the average age is 18-22 years of age and at the corporate headquarters the average age is approx. 23 – 40. Creating new and innovative ways to educate and engage employees about the campaign was very key to the success of our campaign. Two of Best Buy’s core values are to: Have fun while being the best Unleash the power of our people Pictured above: Herschel Herndon VP of Multicultural Relations, Bob Willett – Chief International Officer, and Liz Hassler – VP of Trend Marketing

21. Kick Off, Events and Employee Incentives Best Buy employees are motivated by score carding and incentives to drive sales and meet goals. The United Way campaign is no different in the terms of meeting goals and expectations to meet the enterprise goals. The LIVE UNITED Challenge was designed to build awareness and drive log-on participation to reach the companies goal of 100 percent. Employees were excited and engaged with the incentives offered during the campaign. Adding leadership appearances for field locations was an added bonus that helped increase employee log-on participation. Over 70 stores reached 100% log on participation this vs. 15 stores in the FY08 campaign. Chief Inspector Robert Stephens with Store 409 in Texas

22. Kick Off, Events and Employee Incentives LIVE UNITED Rules All stores/corporate departments that reached 100% log-on participation were entered in a drawing to win the $1,500 donation Local United Way/United Way Agencies Three Corporate Departments: Received an additional $1,500 Best Buy Children’s Foundation Donation to their local United Way/ United Way Presented check to United Way/United Way agency at the department team meeting Be featured on TagZone and Employee News Three Retail Stores: Receive an additional $1,500 Best Buy Children’s Foundation Donation to their local United Way/ United Way Agency Be featured on TagZone and Employee News. Brian Dunn, Shari Ballard or Robert Stephens and TGM will: Make an appearance at the winning store and facilitate the Chalk Talk Have continental breakfast with employees Present check to United Way/United Way Agency along with GM and employees President and COO Brian Dunn with Store 1010 in Indiana

23. Kick Off, Events and Employee Incentives

24. Use of Web Technology: United Way Pledge Site Best Buy employees pledge electronically through a company developed pledge site: Since its inception in 2002, the United Way pledge site has been a challenge for the campaign for the past six years. The old United Way pledge site: Produced inaccurate reports Did not capture all employee pledges and log-on entries Poor overall functionality making it difficult for us to reach our goal in a timely manner. The new FY09 pledge site was redesigned to: Create a 4 step process for employees to log-on or make a pledge Capture all employee pledges and track log-on participation at corporate, territory, district and store levels Provide the capability for store employees and departments to track the progress of their locations and/or departments daily Offer employees the option to designate their pledges to a United Way focus area or write in a specific agency Include a Spanish version of the pledge site for out Spanish speaking stores and Puerto Rico locations

25. DESIGNATION BREAKDOWN FY09 DESIGNATION BREAKDOWN 11% 14% GENERAL FUND DESIGNATIONS 4% CHILDREN AND TEENS DESIGNATIONS HEALTH DESIGNATIONS 8% INCOME DESIGNATIONS WRITE IN DESIGNATIONS 63% 37 percent of Best Buy employees designated their donation to a United Way focus area or wrote in a designation to specific non-profit 63 percent of Best Buy employees designated United Way donations to the general fund with the option to designate.

26. EMPLOYEE PARTICIPATION ** Average retail employee gift $21 annually and average corporate employee gift $239 annually.

27. PARTICIPATION WEEK BY WEEK The Y/Y log-on participation results show that high employee participation in week one and two can have an overall increase in employee participation percentages.

28. THINGS TO REMEBER Create leadership cabinet and ambassador teams to engage employees Create targeted communications plan Create a functional and simple pledging system Engage employees early in campaign Create team incentives to reach company goals

29. QUESTIONS?

30. Workplace Giving Best Practices Thank you