Types of Advertising Mrs. Wilson Ryle High School
Q.O.D.----- 2.25.14 • What is advertising? • Are you effected by advertising in any way? If so, how? If not, why?
Advertising • Advertising- PAID message that a business sends to the public • Introduce a new product/service • Attract regular customers to the store • Promote their image
Product Advertising • Product Advertising- • Gives benefits of a specific product or service • May include product info, prices or comparisons to other competitors • Gives customer a reason to buy this product “Phillips light bulbs will save you money on your electricity bill.”
What is a brand? • Brand-all the qualities of a company or product • Includes the name, logo, slogan • Includes attitude towards the product • Example: Coca-Cola what do you think about when I say, “Coca-Cola?” • Is the brand, “cool?” “rebellious?” classic? Dependable?
Survey • In a 2007 survey, 57% of Toyota Prius owners said they bought their Prius because “it makes a statement about me.” • They didn’t buy it because of good gas mileage or looked nice? Right price? • NO!!! They bought it for what the brand represented.
Brand vs. corporate • Brand advertising- advertising that aims to build an image • Gives company personality, image • Corporate Advertising- advertising for a company
Q.O.D.2/10/12 • Explain what the difference between corporate & brand advertising is. • Give an example.
Propaganda • Propaganda- form of communication aimed at influencing the attitude of a community toward some cause or position
Types of Advertising • Bandwagon- persuading a consumer by telling them that others are doing the same thing
Types of Advertising 2. Testimonial- when a product is sold by using words from famous people or an authority figure Example- An example of testimonial is, “Nine out of ten dentists recommend this type of toothpaste”
Types of Advertising 3. Transfer- when a product is sold by the name or picture of a famous person or thing, but no words from the person or thing. Example- Nelly promoting milk.
Types of Advertising 4. Repetition- when the product’s name is repeated at least four times in the ad
Types of Advertising 5. Emotional- when words that will make a consumer feel strongly about someone or something are used Example- Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word “Romance” on the ad.
What type of ad is this? • The ad reads, “Adopt, you will receive more than you ever give.”
Q.O.D. 3.15.10 • What are the 5 types of sales promotions?
Advertising • Product Advertising- paid message used by a business to promote a product or group of products • Institutional Advertising- paid message to promote the business’s image or to create goodwill for the business. • Example- Riverside running an ad congratulating the seniors graduating this year. They aren’t promoting their food.
Media • Media- all the methods to get an ad message to the public (you and me) • Examples • Print Media • Broadcast Media • Online Media • Specialty Media
Print Media • Print Media- uses printed material • Examples: • Newspapers- • Magazines • Direct Mail • Billboard
Newspapers • Published or weekly • Advertisements depend on newspaper’s readership (# of people who read the paper each time it comes out) • Small papers (such as Dayton paper) have lower rates than the NY Times.
Q.O.D.3/1/11 • What are the five types of ads? • Give an example of each.
Magazines • Usually monthly or weekly • National regional or local distribution • Example (Sports Illustrated, Kentucky Today, and Dayton Recorder) • Some mags are targeted towards certain group (Example: Home & Garden Mag)
Direct Mail • Any type of ad that is mailed directly to a customer • Letters, catalogs, flyers or coupons • Get your address through mailing list (signing up for a free car in the mall)
Billboards • Outdoor signs • Pay a rental fee for the month
Broadcast Media • Consists of radio & television • Television- ads are called “spots.” • Costs are very expensive!! • Cost of T.V. ad depends on the time of day ad is ran. • Radio- advantage of using radio is that radio stations usually target a certain group (country station might have a Tractor Supply commercial.) • Much cheaper than T.V. ads • Disadvantage- can’t show product, just listen about it
Online Media • Involves internet. • Yahoo homepage or other search engines • My Space, Google, popups
Specialty Media • Small, giveaway items that a company’s message or name is printed on. • Hotels use pens and writing pads near telephones in rooms • Other examples… calendars, key chains, towels,