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Types of Advertising. Mrs. Wilson Ryle High School. Q.O.D.----- 2.25.14. What is advertising? Are you effected by advertising in any way? If so, how? If not, why? . Advertising. Advertising- PAID message that a business sends to the public Introduce a new product/service

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types of advertising

Types of Advertising

Mrs. Wilson

Ryle High School

q o d 2 25 14
Q.O.D.----- 2.25.14
  • What is advertising?
  • Are you effected by advertising in any way? If so, how? If not, why?
advertising
Advertising
  • Advertising- PAID message that a business sends to the public
    • Introduce a new product/service
    • Attract regular customers to the store
    • Promote their image
product advertising
Product Advertising
  • Product Advertising-
    • Gives benefits of a specific product or service
    • May include product info, prices or comparisons to other competitors
    • Gives customer a reason to buy this product

“Phillips light bulbs will save you money on your electricity bill.”

what is a brand
What is a brand?
  • Brand-all the qualities of a company or product
  • Includes the name, logo, slogan
  • Includes attitude towards the product
  • Example: Coca-Cola what do you think about when I say, “Coca-Cola?”
  • Is the brand, “cool?” “rebellious?” classic? Dependable?
survey
Survey
  • In a 2007 survey, 57% of Toyota Prius owners said they bought their Prius because “it makes a statement about me.”
  • They didn’t buy it because of good gas mileage or looked nice? Right price?
  • NO!!! They bought it for what the brand represented.
brand vs corporate
Brand vs. corporate
  • Brand advertising- advertising that aims to build an image
    • Gives company personality, image
  • Corporate Advertising- advertising for a company
q o d 2 10 12
Q.O.D.2/10/12
  • Explain what the difference between corporate & brand advertising is.
  • Give an example.
propaganda
Propaganda
  • Propaganda- form of communication aimed at influencing the attitude of a community toward some cause or position
types of advertising1
Types of Advertising
  • Bandwagon- persuading a consumer by telling them that others are doing the same thing
types of advertising2
Types of Advertising

2. Testimonial- when a product is sold by using words from famous people or an authority figure

Example- An example of testimonial is, “Nine out of ten dentists recommend this type of toothpaste”

types of advertising3
Types of Advertising

3. Transfer- when a product is sold by the name or picture of a famous person or thing, but no words from the person or thing.

Example- Nelly promoting milk.

types of advertising4
Types of Advertising

4. Repetition- when the product’s name is repeated at least four times in the ad

types of advertising5
Types of Advertising

5. Emotional- when words that will make a consumer feel strongly about someone or something are used

Example- Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word “Romance” on the ad.

what type of ad is this1
What type of ad is this?
  • The ad reads, “Adopt, you will receive more than you ever give.”
q o d 3 15 10
Q.O.D. 3.15.10
  • What are the 5 types of sales promotions?
advertising1
Advertising
  • Product Advertising- paid message used by a business to promote a product or group of products
  • Institutional Advertising- paid message to promote the business’s image or to create goodwill for the business.
    • Example- Riverside running an ad congratulating the seniors graduating this year. They aren’t promoting their food.
media
Media
  • Media- all the methods to get an ad message to the public (you and me)
    • Examples
      • Print Media
      • Broadcast Media
      • Online Media
      • Specialty Media
print media
Print Media
  • Print Media- uses printed material
    • Examples:
      • Newspapers-
      • Magazines
      • Direct Mail
      • Billboard
newspapers
Newspapers
  • Published or weekly
  • Advertisements depend on newspaper’s readership (# of people who read the paper each time it comes out)
  • Small papers (such as Dayton paper) have lower rates than the NY Times.
q o d 3 1 11
Q.O.D.3/1/11
  • What are the five types of ads?
  • Give an example of each.
magazines
Magazines
  • Usually monthly or weekly
  • National regional or local distribution
    • Example (Sports Illustrated, Kentucky Today, and Dayton Recorder)
  • Some mags are targeted towards certain group (Example: Home & Garden Mag)
direct mail
Direct Mail
  • Any type of ad that is mailed directly to a customer
  • Letters, catalogs, flyers or coupons
  • Get your address through mailing list (signing up for a free car in the mall)
billboards
Billboards
  • Outdoor signs
  • Pay a rental fee for the month
broadcast media
Broadcast Media
  • Consists of radio & television
    • Television- ads are called “spots.”
      • Costs are very expensive!!
      • Cost of T.V. ad depends on the time of day ad is ran.
    • Radio- advantage of using radio is that radio stations usually target a certain group (country station might have a Tractor Supply commercial.)
      • Much cheaper than T.V. ads
      • Disadvantage- can’t show product, just listen about it
online media
Online Media
  • Involves internet.
  • Yahoo homepage or other search engines
  • My Space, Google, popups
specialty media
Specialty Media
  • Small, giveaway items that a company’s message or name is printed on.
  • Hotels use pens and writing pads near telephones in rooms
  • Other examples… calendars, key chains, towels,