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Types of Propaganda in Advertising. On Your Paper …. First, draw three columns Use the first column for the different terms Use the second column the definitions Leave the last column for your examples. Testimonial. An important person or famous figure endorses a product. Repetition.

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on your paper
On Your Paper…

First, draw three columns

Use the first column for the different terms

Use the second column the definitions

Leave the last column for your examples

testimonial
Testimonial

An important person or famous figure endorses a product.

repetition
Repetition

The product name or keyword or phrase is repeated several times.

emotional words
Emotional Words

Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

glittering generality
Glittering Generality

The slogan is considered to be so attractive that the audience does not challenge its true meaning.

rewards
Rewards

Something of value will be given for taking part.

plain folks
Plain Folks &“?”

Attempting to tie in to common, “ordinary” values and makes assumptions about those that use it

transfer
Transfer

Emotions that are known are connected to something that is unknown.

Bandwagon

Love

Security

Power

Fame

Sex Appeal

Wealth