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Types of Propaganda used in advertising. Bandwagon. These ads/commercials tell consumers …..Everyone’s doing it so you should too!. EGO TRIPPING. In these ads or commercials, the message is, if you buy this product , it will make you more… (beautiful, popular, exciting) Cosmetics and cars.

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Presentation Transcript
bandwagon
Bandwagon
  • These ads/commercials tell consumers …..Everyone’s doing it so you should too!
ego tripping
EGO TRIPPING
  • In these ads or commercials, the message is, if you buy this product , it will make you more… (beautiful, popular, exciting)
  • Cosmetics and cars
generalizations
Generalizations

These ads/commercials often use comparison statements

Like 4 out of 5 agree

Medicine companies and toothpaste commercials

  • Use general language
    • We’re the best
glittering generalities
Glittering Generalities
  • Use language and visual images that draw the viewers attention
  • These use bright colors and splash words on the screen
name calling
Name Calling
  • Negative ads that try to put down a person or product in order to make the advertisers product look better.
name dropping
Name dropping
  • These ads/commercials use a famous person to pitch the product
emotional appeal
Emotional Appeal
  • These ads/commercials appeal to your emotions. If they can make you feel, then maybe the product name will stick in your mind.
  • If you feel like laughing or crying then this method is working on you.
slogans
Slogans
  • These fit easily into jingles or songs created to sell a product
plain folk
Plain Folk
  • These ads/commercials utilize an ordinary person (however they are usually actors) to pitch the product