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Running Rivers Waterpark & Retreat. Joy Mikkelson Stephanie Tebbe Tanya Stillwell Abigail Weller Danielle Wahl Nicholas Nelson. Shipwreck Bay Water Playland Holiday Inn -Fargo, ND. Biggest Competitor?. Target Market. Families with young children only

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running rivers waterpark retreat

Running Rivers Waterpark &Retreat

Joy Mikkelson

Stephanie Tebbe

Tanya Stillwell

Abigail Weller

Danielle Wahl

Nicholas Nelson

target market
Target Market

Families with young children only

Hotel guests and their visitors

Children’s Pool Parties

Not open to the public

product service offerings
Product/Service Offerings
  • Five slides
  • One pool
  • Chairs and tables surround the pool
  • Hot tub
  • Cold beverages served at the bar
  • Ping pong tables
  • Pool side rooms
map of location
Map of Location

The Holiday Inn Shipwreck Bay is located at the corner of 13th Avenue South and 38th Street South.

visibility and accessibility
Visibility and Accessibility
  • Visibility:
    • Located on a corner
    • Increased visibility on all four sides (signs)
    • Large building with tower that stands out from surrounding establishments
  • Accessibility:
    • Entrances on all four sides for traffic going either direction
    • Turning lanes and lights
    • Located on BUSY 13th Avenue
    • Large number of parking spots for hotel guests
    • Shipwreck bay (inside the hotel) is located in the center, making it visible to all guests
traffic info
Traffic Info

At the intersection that the Holiday Inn is set at : There are 31,900 cars that drive through 13th Avenue and 2,850 on the side streets. (2012 Data)

13th Avenue is extremely busy, in addition to I-29 being very busy (exit) as well

how desirable is the location to the target customers
How desirable is the location to the target customers?

Close to I-29, and in the heart of Fargo’s main shopping street

Not many other “kids” activities in the area

People visiting from out of town will have many restaurant options and shopping activities

More desirable for adults

shipwreck bay store layout
Shipwreck Bay Store Layout
  • Pirate-themed
  • Tropical atmosphere
  • Fluorescent and natural lighting
  • Warm, bold color tones
  • Trees, plants, and greenery
shipwreck bay water park price
Shipwreck Bay Water park: Price
  • Not open to the public (pay and go)
  • Marked difference between rates on Friday and Saturday versus Sunday and weekdays
  • Average room for Friday/Saturday $120.99
  • Pool view room for Friday/Saturday $157.99
  • Pool view room Sunday-Thursday $112.99)
  • The pool area is available to rent our privately
water park packages
Water park Packages

Pool Party Packages

Reservations for Sunday-Thursday

Package #1: 1-6 children $120

Package #2: 7-12 children $180 children

- Private party in Shipwreck Bay

- Includes pizza party for the kids

-Includes birthday T-shirt

communications and promotions
Communications and Promotions

IHG Rewards Club Membership

-Recognition for IHG Rewards Club Members

-There is both Gold Elite and Platinum Elite

-Based on points system

-Upgrades available to poolside rooms

services
Services
  • 2 Treadmills, 2 stair-steppers, 1 recumbent bike, free weight set, 2 Elliptical Machines 10” monitors on all equipment with basic cable.
  • A/C Public Areas
  • Acceptance of credit cards
  • ATM/Cash Machine
  • Bridal Registry
  • Business Center
  • Copier/Printer
  • Courier Service
  • Daily Housekeeping/Laundry
  • Dedicated Lounge
  • Dry Cleaning
  • E-mail & Internet
  • Executive Suites
  • Ice Machine
  • Kids Eat Free
  • Parking
  • Porter/Bellman
  • Restrooms
  • Safety Deposit Box available at Front Desk
service
Service
  • Quality & knowledge of salespeople:
    • Accommodating when requested
product service
Product/ Service

Pros-Cons:

Good for children under the age of 10

Easy access for hotel guests

Not much for older children

Small pool area