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Mastering Media Contact: Effective Strategies for Communication Success

Learn how to reach the right media contacts effectively. Start with research, use your network, and be prepared. Understand the purpose of your call, introduce yourself confidently, and have key points ready. Schedule your time, stay calm, and practice talking with media representatives. Follow the 7-second rule, speak in headlines, and establish professional relationships for success. Get ready to ace your media interactions!

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Mastering Media Contact: Effective Strategies for Communication Success

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Presentation Transcript

  1. MEDIAcontacting

  2. How to reach proper people?

  3. Start with research

  4. Use your network

  5. Start with small ... ...catch bigfishes later

  6. It is just about statistics

  7. Call preparation What is purpose of call? How will I introduce? Prepare keywords + scenario Write it down! Schedule your time

  8. Ready for call? Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice

  9. Calling simulation

  10. How to talk with media representatives?

  11. Journalist came,so what?

  12. Typical scenario of reportage Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio

  13. 7 seconds rule Rule of 3 Speak in headlines No „no comment“ Body language counts Communication tips

  14. Say Yes or No Own formulations Hypotesis Personal opinion Journalist strategies

  15. Interview simulation

  16. Follow up!

  17. Provide immediate release

  18. Ask for publishing notification

  19. Establish professional relationship

  20. Thank You!

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