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Discover effective networking strategies from Robert Gardner, Director of Alumni Relations at BYU. With a vast network of 40,000 Marriott School alumni and 350,000 BYU alumni, learn how to foster relationships that emphasize moral and ethical leadership worldwide. This guide offers practical tips, including targeting contacts, doing background research, and respecting their time. Implement the 4 "Be"s of networking—Be Reliable, Be Good, Be Involved, and Be Honest—to strengthen your connections and build a diverse and trustworthy network. Make your outreach purposeful and impactful!
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Contacting & Networking Robert Gardner, Director of Alumni Relations
BYU Management Society Growing Moral and Ethical Leadership Around the World
Tips for a meaningful contact: • Target your contacts (rifle not shotgun) • Do your homework first • Contact with a purpose • Prepare your questions • Respect their time • Follow-up with a thank you • Stay in contact (add to your network)
The 4 “Be”s Be Reliable Be Good Be Involved Be Honest
The 4 “Be”s 1. Be Reliable Become a go to person. A person that no matter the task you will find a way to deliver. Example: Citigroup CFO Gary Crittenden
The 4 “Be”s 2. Be Good “Always tell the truth,” said Mark Twain. “That way you won’t have to remember what you said.” Example: Thomas Friedman, The World is Flat
The 4 “Be”s 3. Be Involved Networks are best formed through interactions that evoke passion, require reliance on others, or have something at stake. Example: Mary Gates and John Akers
The 4 “Be”s 4. Be Honest Show respect for others by being upfront with them. Never mask the reason for contacting or meeting someone.
Strengthening Your Network • Increase diversity of thought • Become involved with those who have different skills • Cross functional boundaries • Connect with “brokers” • Become a “broker” • Build trust