1 / 34

Introducing…

BONUS CALL: Ranking Videos for Local Clients the Easy Way. Introducing…. Mario Brown & Brian Anderson. Quick Poll. YouTube Traffic – WOW!!!. Over 800 million unique users visit YouTube each month Over 4 billion hours of video are watched each month on YouTube

ita
Download Presentation

Introducing…

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BONUS CALL: Ranking Videos for Local Clients the Easy Way Introducing… Mario Brown & Brian Anderson

  2. Quick Poll

  3. YouTube Traffic – WOW!!! • Over 800 million unique users visit YouTube each month • Over 4 billion hours of video are watched each month on YouTube • 72 hours of video are uploaded to YouTube every minute • 70% of YouTube traffic comes from outside the US • YouTube is localized in 43 countries and across 60 languages • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

  4. YouTube and Mobile • Traffic from mobile devices tripled in 2011 • More than 20% of global YouTube views come from mobile devices • 3 hours of video is uploaded per minute to YouTube from mobile • devices • YouTube is available • on 350 million devices

  5. Video + Social = Real Value • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week • More than 50% of videos on YouTube have been rated or include comments from the community • Millions of videos are favorited every day • Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love.

  6. YouTube SEO - Overview • Your video will perform well in YouTube based on three key points: • Tagging vs. Description • Calls-to-Action • Slick Theme • Proper tagging and keyword usage are the most important influences for organic search ranking of channels. • The video itself will rely heavily on the text in the description more than anything else • Adding in simple call-to-actions will help increase traffic and pick-up on social networking sites • Your channel should look similar to the company website

  7. Lessons From the the Trenches

  8. Real World Examples – San Diego

  9. Real World Examples - Orlando

  10. Real World Examples - Fargo

  11. Real World Examples - Raleigh

  12. Real World Examples - Boston

  13. Real World Examples - Onalaska

  14. Real World Examples – Las Vegas

  15. YouTube Channel Optimization

  16. Channel Settings Title – Include your company name in the title Visibility – Check the blip to make your channel visible E-Mail Location – Check the box so others can find your channel via e-mail Channel Tags – This is the most important part of channel optimization Choose 3-5 keywords you want to target for your channel. Make sure these keywords are the same ones you use on your website and that they are relevant to your business Separate each keyword using quotation marks. It should look like this: “Atlanta Foot Pain”, “Atlanta Heel Pain”, “Atlanta Arch Support”

  17. Channels – Videos/Playlists • Always select the “My Uploaded Videos” option in the featured content box • Always set one of your videos as the featured video • Check the box to play your featured video automatically

  18. Channels - Profile • Use your business name for the name • Use the exact URL to your website under the website section — this will be the only “followable link” you can obtain through YouTube • In your channel description, summarize the content of the channel, and include a link to your company’s Facebook or Twitter page (note - these will be “nofollow links”) • In the About Me section, it is important to give a brief description of the company using the targeted keywords • All other sections of the profile are great to have, but they will not help optimize the channel in any way.

  19. Channel Themes & Colors • No impact on the optimization • Choose a theme and colors that are similar to your website

  20. Channel Description Optimization

  21. YouTube Video Optimization

  22. Video Title Info and Settings Section: Video Title Two good best practices to consider… • Always include the word “video” at the end of the title • Include your company name in the title

  23. Video Description • The description text is critical ! • Include the company website URL at the beginning of the description (No-follow link) • Mention the company name after the company URL • Include minimum of 3-5 keywords in the video description • Several sentences + with keyword rich content • When users click on the video, the company URL will still show up in the video description without the expanded view • Include links to the company Facebook and Twitter pages at the end of the video description • “Local Must-Do” -- Create a “citation” (Name, Address, Ph#, and URL) back to business

  24. Why the link at the beginning? The reason I suggest putting the URL at the beginning of the video description…. YouTube features a rollover-style description viewer This means that anything not in the first line of the video description will be covered up unless the viewer clicks to read more.

  25. Sample Description

  26. Basic Video Info

  27. Geo-Tagging – Video Location

  28. Videos: Broadcasting and Sharing Options • Privacy – Set to public • License – Select the standard YouTube license • Comments – Allow • Comment Voting – Allow • Video Responses – Allow • Ratings – Allow • Embedding – Allow • Syndication – Allow

  29. My REAL Fiverr Jobs for Linking

  30. Cheap Backlinking for Local Videos 50 EDU and 200 Wiki links - $5 http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside High PR Backlinks - $5 http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks 22 PR8 to PR5 Social Bookmarks MANUALLY http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-sites-pr5-to-pr8 Linkwheel Creation - $5 http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page-of-any-search-engine High PR Wiki links - $5 http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks GOV and EDU Wiki Links - $5 http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks

  31. Cheap Social Linking for Local Videos 110 Google Plus 1s http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-votes-to-seo-rocket-up-your-high-rank-on-google-search-engine 300 Unique Pinterest Followers / Repins / Likes http://fiverr.com/frank29/deliver-300-unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your-high-rank-on-google-search-engine 100 Stumbleupon Votes http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-rank-on-google-search-engine Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account http://fiverr.com/bestoftwitter/retweet-your-tweet-to-250000-followers-and-add-2500-real-followers-to-your-account Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets

  32. Advanced Video Promotional Platform • One Load (formerly Tube Mogul) http://www.oneload.com/solutions/features Free option still available with limited feature set

  33. Poll – Want more!?

  34. Simple Video Pro – Last Chance http://tinyurl.com/videowso

More Related