HP Converged Cloud Value & Consideration

1. HP Converged Cloud Value & Consideration Mohamad Baalbaki HP Cloud solutions Consultant - EMEA Dec 2012

2. A new style of IT emerging Every 60 seconds SolidFire Pandora Scribd. kaggle Amazon iHandy SmugMug DocuSign Music salesforce.com Finance NetSuite Snapfish SuperCam Urban 98,000+ tweets Travel AppFog Xactly Plex Systems Dragon Diction Parse Joyent Taleo Manufacturing Projects LinkedIn Reference Google DCC UPS Mobile Facebook eBay Lifestyle Product Configurator PingMe SAP HP Atlassian Hyland Bromium Hosting.com GoGrid CCC Splunk CRM MRM Tata Communications Amazon Web Services buzzd 695,000 status updates Bills of Material box.net Engineering Ariba Order Entry NetReach Sport LimeLight Quickbooks Yandex Scanner Pro SCM Burroughs ScaleXtreme Inventory Zoho NetDocuments Quality Control cloudability Foursquare Games EMC IBM Hitachi Qvidian Alterian Pinterest HCM Datapipe CloudSigma Hootsuite Workbrain OpenText Cost Management CyberShift Unisys Twitter HP ePrint nebula 11million instant messages Sage Workscape Mobile, Social, Big Data & The Cloud The Internet Mainframe Client/Server 698,445 Google searches Cash Management ERP NEC HCM Time and Expense Bull Microsoft Serif Xerox Fixed Assets SLI Systems Costing Fijitsu Zynga OpSource Accounts Receivable Avid Baidu Workday Elemica Billing iSchedule Payroll Mixi Yandex Navigation Photo & Video ADP VirtualEdge 168 million+ emails sent Yahoo! SCM Activity Management Khan Academy PLM Heroku Zillabyte Yammer Training CyberShift PaperHost Adobe Corel Renren Entertainment Viber SuccessFactors Yahoo Sales tracking & Marketing Kinaxis Rostering Education Answers.com Microsoft Atlassian SugarCRM Time & Attendance Saba Social Networking BrainPOP Service RightScale PPM Sonar6 Commissions CYworld Quadrem YouTube 1,820TB of data created Database MobileFrame.com Kenexa Sonar6 Jive Software Claim Processing Business Saba myHomework NetSuite Qzone Tumblr. Softscape Data Warehousing Intacct Toggl News Fring dotCloud Amazon Exact Online Cornerstone onDemand Xing Cookie Doodle Mozy New Relic FinancialForce.com Softscape PingMe MailChimp Zynga Utilities Ah! Fasion Girl Volusion IntraLinks Associatedcontent BeyondCore 217 new mobile web users  SmugMug MobilieIron Atlassian Productivity Fed Ex Mobile Rackspace Flickr TripIt Twitter Paint.NET

3. Today’s IT market demands… Infrastructure anywhere Applications anywhere Informationanywhere Servicesanywhere

4. ”Services Anywhere” with hybrid delivery IT Imperatives Buildon-premisescloud services Consume off-premisesservices • Build & consume right mix of services based on service requirements • Leverage best of traditional IT, private, managed & public cloud  • Manage & secure hybrid environment to reap value & mitigate risk Traditional Public Managed Private Manage & Secure

5. Hybrid delivery engineered for the future Traditional IT Evolving Current State Future APPLICATIONS INFORMATION INFORMATION INFORMATION INFORMATION INFORMATION INFRASTRUCTURE INFRASTRUCTURE INFRASTRUCTURE INFRASTRUCTURE APPLICATIONS INFRASTRUCTURE Private Cloud APPLICATIONS APPLICATIONS INFORMATION APPLICATIONS INFRASTRUCTURE Traditional Managed Cloud APPLICATIONS Public Cloud Traditional Managed Cloud Private Cloud Public Cloud Dedicated Physical Homogenous Inflexible Disparate Architectures Different Management & Security Inconsistent Development Environments Increased Complexity Common Architecture Converged Management & Security Open & Standards Based Develop Once, Run Anywhere Flexibility & Portability

6. HP Converged Cloud The Cloud that Enterprises Rely on HybridDelivery Traditional Public Cloud Private Cloud Managed Cloud Develop & test new application in public cloud with policy-based, model driven approach Deploy & run application in private cloud production environment, integrating with existing company databases Burst workload to public or managed cloud when additional on-demand capacity is needed Manage & secure composite applications and services across hybrid environment

7. The HP Converged Cloud HP Converged Cloud Public Cloud Managed Cloud Traditional Private Cloud • Choice • Open • Heterogeneous • Extensible • Confidence • Enterprise SLAs • Security and management • Automation • Consistency • Common architecture • Portability • Consumption experience

8. How Can HP Help!

9. Four delivery options emerging for businesses Differentiated by service level agreements (SLAs) Buildon-premisescloud services Consumeoff-premises cloudservices customer-defined customer-defined negotiated standard, published Traditional Private Cloud Managed Cloud Public Cloud SLAs Availability, security, performance, compliance, cost

10. Innovation for the Cloud Most complete, open, integrated system HP CloudSystem • Single services viewacross hybrid cloud • Multi-hypervisor, multi-OS,heterogeneous infrastructure • Intelligent automationand orchestration • Rapid application andinfrastructure deployment Cloud maps Service catalog Orchestration Provisioning & monitoring Converged infrastructure

11. HP Converged Cloud Offerings

12. HP Managed Cloud Offering Enterprise Cloud Services Autonomy Services IT Performance Suite Managed Cloud Private Cloud Strategy, Planning & Governance Security Intelligence & Risk Management Application Lifecycle Management Operations Management Information Lifecycle Management Protect Services Virtual Private Cloud (VPC) Promote Services Application & Productivity Services

13. HP Cloud Services portfolio Service Availability On-demand scalable storage capacity for archiving and data backup. Delivery of cached content to end users powered by the Akamai Intelligent Platform.™ Public Beta GA On demand compute instances as well as custom instances to handle unique workloads. Private Beta Move data from one compute instance to another with a high-performance, highly available storage solution. On-demand, scalable access to application data. Single method to manage user identities and authenticate access across HP Cloud Services. Free

14. Professional Services: Guiding the Journey PLAN BUILD CONSUME • Cloud Discovery Workshop • Cloud Business Case Development • Cloud Application Transformation Services Strategy Roadmap Design Implement Integrate • Cloud Gap Analysis • Hybrid WorkloadAnalysis • Cloud Design Service • Private CloudTest Service • IM Architecture • Business Analytics • CloudStart • CloudSystem Enablement Services • Cloud Training, Financing • Hybrid Integration Services • Cloud Future Definition Service • IM Strategy & Organization & Governance Cloud Protection Workshop and Roadmap Cloud Protection Design and Foundation Services Managed Security Services and Consulting SECURE

15. Thank you