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Administrative Toolkit OCM Brown Bag Workshop. Suzanne Smith [email protected] Successful Branding.

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Presentation Transcript
successful branding
Successful Branding
  • A successful brand is much more than a logo or a color scheme. It also includes everything we say about ourselves, the images we use, even how we treat our faculty, staff, students, patients, alumni, friends and visitors.
  • How we present ourselves and how we communicate to our audiences creates the public perception of our university.
  • Our brand should be built upon, and directly reflect, the university’s mission, vision and values.
gru mission
GRU Mission

Our mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.

our values
Our Values
  • Collegiality
  • Inclusivity
  • Compassion
  • Integrity
  • Excellence
  • Leadership
why is your role so important
Why is your role so important?
  • In many cases, YOU are the first and last point of contact with the organization
  • YOU develop most, if not all, of our documents, presentations and handouts
  • YOU are a decision maker – YOU decide if the information is branded correctly or incorrectly

are a champion of our brand!

helpful tools
Helpful Tools
  • GRU/GRHS Brand Guidelines
  • GReport
  • PAWS – Employee Intranet
  • GRU/GRHS Facebook/Twitter Accounts
  • Office of Communications & Marketing (OCM)
brand guidelines
Brand Guidelines
  • Download the complete set of brand guidelines at
  • Check your email every Wednesday for the latest updates
  • Sign up at
  • Post your events at
paws portal and web services
PAWS (Portal and Web Services)
  • Click on Departments
  • Click on Communications & Marketing
  • Click on Templates
templates available on paws
Templates available on PAWS

Power Point Report Covers

Electronic Letterhead Sign-In Sheets

Agendas Spine Covers

Itineraries Letterhead Guides

Meeting Minutes

Fax Cover Sheets

Shipping Labels

Mailing Labels

how do you get connected
How do you get connected?
ocm support services
OCM Support Services
  • Media relations/Media training
  • Marketing, branding and advertising
  • Community relations
  • Web communications
  • Publications/Collateral
  • Social media
  • Editorial support
  • Videography
  • Photography
  • Speakers’ Bureau
  • Trademark licensing
  • History and Museums
Thank you!