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myspace and facebook reaching our students with their technology of choice

Myspace and Facebook:Reaching our students with their technology of choice

Yvonne Nalani MeulemansSciences and Health & Human Services Librarianymeulema@csusm.eduCalifornia State University San MarcosMelanie ChuOutreach Librarianmchu@csusm.eduCalifornia State University San Marcos

LOEX National ConferenceMay 5, 2006

myspace facebook as computer mediated communication
Myspace/Facebook as Computer-Mediated Communication
  • CMC’s strengthen existing ties.
  • Strong ties will often use more CMC types.
  • Weak ties tend to use a single type of CMC.
myspace facebook as computer mediated communication9
Myspace/Facebook as Computer-Mediated Communication
  • Bulletin boards facilitate beyond classroom communication.
  • May support student social life beyond classroom.
myspace facebook as computer mediated communication10
Myspace/Facebook as Computer-Mediated Communication
  • Bulletin boards allow for “determination of self-presentation”
  • Myspace/Facebook can be significantly customized; a means to determine “self-presentation?”
first year student usage survey
First-year student usage survey
  • 3608 Myspace pages by current CSUSM students (appx 7500 FTE)
  • Of 89 responses:
    • 49 had both
    • 38 had Myspace page only
    • 2 had Facebook page only
first year student usage survey12
First-year student usage survey
  • A fair, positive correlation between number of visits per day and time spent per visit was found (r(89)= .4).
  • Many use their pages to communicate with people they already know offline.
first year student usage survey13
First-year student usage survey
  • Of those who reported they had both a Myspace and Facebook page, 90% said they use it to communicate with others about school, professors, or courses.
  • Of those with only a Myspace page, 50% said they use it to discuss school professors or courses.
focus group
Focus group

Discussion points:

  • First contact
  • Typical session
  • Benefits/problems
  • Academic use
  • Role at CSUSM
  • Recent press coverage
focus group15
Focus group
  • Demographics:
    • 2 first year, 1 junior, 1 senior
    • Variety of majors
    • All have Myspace, 2 have both
    • Typical usage: “20 times a day”
focus group16
Focus group
  • Benefits
    • Keeping in touch with friends
    • Learning about new people
  • Drawbacks
    • “Melodrama”
    • Time-consuming
  • Myspace/Facebook v. WebCT
focus group17
Focus group

Findings reiterated survey results:

  • CMC literature
  • Academic potential
  • Usage
practical integration
Practical integration
  • Make your own page.
  • Post bulletins with search tips, create an anonymous comment box, or start a blog on research.
  • Can support “just in time/point of need” reference.
slide19

Practical integration

  • Add to existing outreach efforts.
  • Promote and create awareness of library services and events.
  • Create profile for library with multiple librarians contributing.
  • Support learning communities.
slide20

Concluding points

  • Analyze user population
  • Determine learning objectives
  • Assess impact
  • Further research
  • Myspace v. Facebook
slide21
Yvonne Nalani MeulemansSciences and Health & Human Services Librarianymeulema@csusm.edu

Melanie ChuOutreach Librarianmchu@csusm.edu

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