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  1. myspace developer platform madrid, spain 12 June 2008 Launch Announcement

  2. agenda > Overview of the Platform > Technical Deep Dive > Q & A

  3. overview / myspace • Founded in January 2004 • Internet’s best social features on the Web = World’s largest social network • Unparalleled growth • 115 million+ monthly unique visitors • 50 billion page views per month • 18 billion + minutes spent per month • 75,000 videos uploaded per day • Continuing to grow • 29 Localized Versions • 15 Languages • Signing up 250K users per day

  4. overview / myspace in europe United Kingdom (April ’06) Ireland (June ’06) France (Sept ’06) Germany (Sept ’06) Spain (Jan ’07) Italy (Jan ’07) Netherlands (April ’07) Sweden (June ’07) Austria (June ’07) Switzerland (July ’07) Denmark (Jan ’08) Finland (Jan ’08) Norway (Jan ’08) Portugal (May ’08) Russia - Beta

  5. overview / myspace in europe

  6. overview / myspace in europe

  7. overview / myspace MySpace Fundamentals Photos 17MM+ photos per day Videos 75k uploaded per day Blogs 175MM blogs Instant messaging 28MM users to date Music 5MM Bands Bulletins 51MM posts Mobile 60MM SMS monthly Messages Fastest Growing!

  8. overview what is the myspace developer platform? > a suite of services which allow applications to access myspace data and interact with myspace members

  9. overview > applications are typically web-based (HTML & Flash), but may also be desktop and eventually mobile

  10. overview why has myspace built the platform? creativity from thousands of developers around the world can delight and engage millions of myspace users

  11. overview why has myspace built the platform? user engagement monetization traffic $

  12. overview • myspace developer platform (MDP)‏ three planks - OpenSocial - RESTful - Flash/AS MDP Website APIs User Components

  13. overview / mdp website MDP Website:developer.myspace.com Where 3rd-party developers (you!) come to:

  14. overview / mdp website MDP Website: developer.myspace.com > documentation > forums & team blogs > tools & development resources > app builder

  15. overview / mdp website what you need to start making apps for myspace 1) myspace user account 2) valid email 3) register on mpd site

  16. overview / api APIs: the "core" of the platform how apps connect to MySpace 3rd Party Servers OpenSocial Flash/AS RESTful APIs

  17. overview / user components • Apps have real estate in 5 places on MySpace: • Application profile • Application gallery listing • A canvas page • Embeds on profiles (outward facing—friends to see)‏ • User homepage (inward facing—for you to see)‏

  18. overview / user components Application Gallery

  19. overview / user components Application Profile

  20. overview / user components Application Profile - Options

  21. overview / user components Application Canvas

  22. overview / user components Profile Page View

  23. overview / user components User Home View

  24. overview / open standards • Commitment to open standards: • Platform is based on OpenSocial standards • Spend more time building a quality product • As co-founder we played a lead role in the development of OpenSocial

  25. overview / user privacy & security • Apps governed by the same privacy controls in place for members • Applications only access public profile details • Leading security technology: Caja • Launching capabilities that will be well received by users • Additional capabilities will roll out over time

  26. overview / monetization • Straight forward business model out of the gate • Dedicated to building a rich economy for developers • Canvas pages, Developers keep 100% of the revenue • Committed to rolling out additional monetization opportunities which may include • Hyper-Targeting & Self Serve • Ad inventory

  27. overview / mdp today so where is mdp at today? > apps and gallery went live beta to consumers march 13 > over 1000 apps live, installed on more than a million MySpace accounts, with millions of page views per day > apps can targeted to specific languages and cultures > we are ramping exposure on MySpace and will come out of beta very soon

  28. overview / Popular Apps so where is mdp at today? > apps and gallery went live beta to consumers march 13 > over 1000 apps live, installed on more than a million MySpace accounts, with millions of page views per day > apps can targeted to specific languages and cultures > we are ramping exposure on MySpace and will come out of beta very soon

  29. overview / mdp today we're looking forward to seeing some great apps from Spain!

  30. questions?